a brief history

shareholders & financials

our success story

about du

"let's face it, du does different, and du does have the potential to turn things upside down"blogger on adnation middle east

to consumers in the UAE.

Over the last two years, du has established itself as the new telecommunications company of the UAE.

By the end of 2008, over 3 million customers had chosen to adopt our services.

We provide choice

fixed and mobile telephony, broadband connectivity and IPTV services to individuals, homes and businesses,

business connectivity domestically and internationally,

carrier and wholesale services,

and satellite services to broadcasters.

We offer

is our brand promise...

For the most diverse, active and mobile people on the planet…

du is the UAE’s relentless pioneer of creative communications services at the best price…

helping you to stay easily involved with what matters in your life.

Add life to life

hail from over 60 countries - we mirror the rich cultural diversity of our nation

they are 2000 strong

and they enable to serve our customers in a variety of languages

Our people

39.5% by the UAE Federal Government,

19.75% by Mubadala Development Company,

19.5% by Emirates Communications & Technology Company LLC

and the remaining stake by public shareholders.

The company is listed on the Dubai Financial Market (DFM).

du is owned

du n

um

bers

du g

row

th

a number of distinctive offers, many of which were seen for the first time in the UAE, the region or in some instances, the world.

Per Second Billing

WoW recharge card

AED 1 offers

Free-time

Mobile TV

Mobile Payments

We’ve introduced

We are a relatively new network but are growing rapidly. Our urban population achievements are 99.3% for 2G and 40% for 3G by the end of 2008.

End 2009, the coverage forecasts that we have communicated to the regulator are 99.5% for 2G and 90% for 3G.

Our network coverage

Our objectiveis to position du as the lead distributor of content across both fixed and mobile networks.

For residential customerswe distribute TV content and our digital TV service includes the widest choice of TV channels from the UAE and around the World, catering to the tastes of different nationalities and cultures.

Throughout this year we will continue to develop our home entertainment portfolio, including IPTV services and the latest set top box technologies for enhanced customer experiences and control of viewing.

provides a spectrum of customer centric solutions.

Spin your Favourite Tunes Our Gallery

Gamers’ Paradise

News, Info and Sports

our UAE guide.

My World Mobile Portal

Mobile content partnerships

customers we have created a music portal and have signed exclusive deals with significant content providers in the region, Rotana and Hungama

Music on demand

for our customers passionate about keeping up to date with their favorite TV programs, sporting action, and news

Mobile TV (3G)

Subscribe to mobile TV via SMS

Key in <SMS CODE>

example: duTV

And send it to 1155

Subscribe to mobile TV via MyWorld (myworld.du.ae)

Simply go to MyWorld > mobile TV

du mobile TV - easy to use

trial

regulatory

our bid

about mobile TV in the UAE

Mobile TV trial - ObjectivesCommercial and Technical Evaluation of DVB-H Mobile TV service.

Technical Feasibility: Evaluate the physical installation and configuration of the equipment and its inter-operability with the equipment of the content providers, network operators, and end-users.Understand the set-up’s scalability.Evaluate indoor and outdoor coverage.

Implementation Feasibility:Evaluate CAPEX and OPEX needs for a commercial network.Determining content owners’ ability to address issues like re-formatting existing programs to suit the mobile experience, commercial terms and conditions with content aggregators, network operators and end-users.

Demand characteristics: Understand consumer behavior.

21

Dubai trial500 end users using Nokia N92 phones and their existing SIM cards. Consortium Partners: du, ADMC, DMI and TECOM.A new broadcast network has been deployed. Twelve TV channels available. Content appealing to different ethnic

groups.Marketing Research conducted during the Trial. Usage data automatically collected (user logs feature).Period: Aug 07 to Feb 08

Technical findingsMobile operator site reuse is possible and needed to shorten deployment period and reduce investments.Satellite network successfully used to transport the signal to all the transmitters.Indoor coverage needs to be improved through more transmitters and investments as expected.Detailed Frequency planning and interference studies to be carried out in advance to avoid complaints from any existing networks and to be compliant with national and international regulations.Handset Availability and interoperability is an important issue.

Commercial findings: watching time is significantly higher

Usage duration (mins/day)

15

20

24

25

35

51

USA

France

UK

Australia

Spain

UAE

• The watching time in the UAE has been significantly higher than during other trials – over 75% more time per day when compared to the average

• In addition viewing over weekend days has been particularly high reaching 80 minutes per day

• Statistically, however, the trial’s usage durations are higher than after launch

Average of other trials: 29min

Commercial findings: 50% to watch Mobile TV either at home or at work

Occasion Location

• Traveling/ commuting • Waiting room (doctors clinic/saloon…)• Beach, picnic, outings with friends • Lunch break (at office and University) • In bed before sleeping (to enjoy privacy) • Coffee shop • During boring events• During office hours (to kill boredom or feel

connected to the world outside) • Other occasions when regular TV cant be

accessed

• Indoor coverage is really important, especially in malls and commercial location

• The main purpose of Mobile TV is to avoid boredom

21%

21%

26%

13%

19%Home

Car

At work

Place of study

Restaurant/coffee shop

Commercial findings: 50% to subscribe, preferring a flat monthly rate model

Willingness to payLikelihood of subscribing to DVB-H

32%23% 21% 24% 26%

26% 40% 42% 41%47%

36%34% 31% 28%

19%

6% 3% 6% 8% 9%

18-19 20-24 25-34 35-44 45+Age

Yes, definitely subscribe

Yes, probably I would subscribe

Not sure/may ok may not subscribe

No, I would not subscribe the service

50%

48%

38%

14%

Yes, I would willing to pay to access mobile TV broadcast

It depends, uncertain

No, I would only watch TV if it will be offered for free

Flat monthly rate

86%

4%3%6% 1%Weekly

flat rate

Daily flat rate

Metered charge

None

100%= 178

• People cited pricing, Channel selections and quality as decisive factors to adopt the new technology

• Expat Arabs have the highest willingness to pay

• Men have higher willingness to pay than women, who are more interested because they have more free time

Mobile TV license in the UAE

Bid processConsultation document issued by TRA

Consultation report published by TRA

RFP for provision of mobile TV services

Bid submission date

Anticipated Licence award

28th May

26th June

24th August

31st December

Early 2009

Operating model

End usersRetailers

Operating Company

Content providers

Base Package channels

Broadcast network

or

or

or

Retailers will purchase their own Exclusive channels

independently

Retailers will purchase their own Exclusive channels

independently

Retailers will purchase a common “Base” channel Package and

transmission services from the wholesaler

Retailers will purchase a common “Base” channel Package and

transmission services from the wholesaler

Proposed mobile TV value chain

End Users pay the Retailers for the service

End Users pay the Retailers for the service

Exclusive Package channels

Content Delivery Platform

Production ChannelsPlatform operator

Mobile serviceproviders

Covering the complete value chain

Devices / customers

Broadcast network operator

Content Aggregator

• Concepts

• IP Management

• Licensing

• Production

• Content aggregation

• Channel creation

• Editing

• Channel negotiation and acquisition

• Broadcast license

• Controls EPG

• Technical delivery (e.g. conditional access)

• Formatting

• Play-out

• Signal distribution

• Spectrum ownership

• Network operations and maintenance

• Customer service

• Billing consumer

• Promotion of services

• Adds interactivity

• Research & development

• Marketing of handsets

Wholesaler RetailersContent Providers

A robust DVB-H platform

CONTENT DVB-H Platform

du Etisalat

Video Headend IPE

SPP ESG

SMP SMS

DISTRIBUTION TO BROADCAST NETWORK

Satellite uplink

Broadcast tower

2G/3G cell site

Transmitter AntennaSatellite

NETWORK AND SERVICE MANAGEMENT

TERMINAL

Satellite receiver

Satellite receiver

Channel Line-up

Capacity of up to 25 channels, including 13 channels for the Base Package;

The Base Package ensures a strong mix across genres, to appeal to various consumer groups (in terms of age, sex, income and ethnicity);

The channel line-up is only indicative at this time and will be finalized six months prior to the commercial service launch.

Emirates Mobile Television Corporation Made for Mobile

MBC Max

or

or

or

Key partnership with leading handset vendors

Current handsets 2008 2009

LG U900 LG KU950LG KU960 LG KB770 LG U.CLG HB620TLG HB620 LG WestEnd

Nokia

Samsung

LG TBD TBD

N77 N96 N73 N85

P960

TBD TBD

Vela I6310ACME I8900

ZTE

F908 F912 F928 F900

Target major cities and connecting roads

Proposed target areas – UAE countrywide view

Abu Dhabi

Dubai, Jebel Ali, Sharjah, Ajman

Umm al Qaiwain

Fujairah

Al Ain

Abu Dhabi to Dubai

Abu Dhabi to Al Ain

Dubai to Al Ain

Dubai to Fujairah

Dubai to Hatta

Abu Dhabi to Jebel Dhanna

Ras al Khaimah

UAQ to RAK

CitiesMajor Roads

Jebel Dhanna, Habshan, Liwa

Population coverage: • Outdoor: 83%• Indoor: 45%

shukran. thank you. merci.