9th Edition

CASE STUDIESIN STRATEGIC MANAGEMENT

Texas"A&M University

Charles W. L. HillUniversity of Washington

SOUTH-WESTERNCENGAGE Learning-

Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States

TENT,

Preface vii

Introduction: Analyzing a Case Studyand Writing a Case Study Analysis ' ClWhat Is Case Study Analysis? ClAnalyzing a Case Study C2Writing a Case Study Analysis C6The Role of Financial Analysis in Case Study Analysis C8

Profit Ratios C8Liquidity Ratios C9Activity Ratios Cl 0Leverage Ratios Cl 0Shareholder-Return Ratios Cl 1Cash Flow C12

Conclusion C12y

" Cases

Section A: Business Level and Corporate Level Cases

Case 1:Wynn Resort C13

Case 2: Apple in 2008 C27

Case 3: IKEA C43

Case 4: Google in 2008 C51

Case 5:°Intel in 2008 C68

Case 6: The Global Auto Industry C81

Case 7: Toyota in 2009 C93

Case 8: GM in 2009 C107

Case 9: Tata Motors Acquisition of Land Rover C119

Case 10: The Home Video Game Industry C132

Case 11:Nucorin2009 C150

Case 12: Satellite Radio (A) C173

Case 13: Satellite Radio (B) C183

Case 14: The Rise of IBM C186

vi • Contents

Case 15: The Fall of IBM C197

Case 16: IBM in 2009 XC210

Case 17: Tivo 2008 C222

Case 18: Hanson (A) C237

Case 19: Hanson (B) C252

Case 20: Charles Schwab in 2008 C258

Case 21: Walt Disney Company 1995-2009 C273

Case 22: Micheal Eisner's Disney C284