99 designs
DESCRIPTION
TRANSCRIPT
99 Designs
Nicolas Schock – MBA – IEMI
Description
99 Designs is an Internet Platform bringing together Webdesigners and people looking for low budget designs. The design categories are:
Logos
Blogs
Graphics
Merchandises – s.a. T-Shirts
How it works:
Customers looking for a design, only need to follow a few steps:
- Sing in
- Give a small brief about their design (Each challenge posted costs about 40$)
- Set a budget
- Launch the project
On the other side, webdesigners can respond to the customers briefing and offer them different designs at different prices.
Afterwards the customer can choose within 7 days the one that suits him the most.
What problem does it solve
…for the customer
Cheaper
Faster
Larger choice
Diverse layouts
Internationally inspired creativity
Reach designers easily
What problem does it solve
…for the designer
Easy to reach design missions
Easy networking solutions for the designers
Free access means free publicity
Get jobs only Agencies normally get
There may be access to a permanant job
International Clients
No financial risks
No boarder limitations
What problem does it solve
…for the owner
Gets money for each mission posted by a customer
Gets a lot of recognition for starting this project (reviews in major newspapers )
Lower costs (eg. Rent)
Everyone and every company, whether its size, can post a design challenge on the 99designs website by paying the 40$ fee, that represents the only revenue source of the website so far.
Competitors
I haven’t found any real competitors. Most of alike websites hire freelance designers, who can help them find a solution to the design challenge. They mostly design only websites.
Business Model used
Brokerage
Community – Networking and interaction
Manufactoring
Offline???
This business model cannot apply offline, since it is based on the online interaction in order to have a bigger and a more international spread and lower fees.
It is thanks to the Internet, that this e-business has such a big success. Offline there would be constrains such as: rent, time, boarders, other financial charges for both parties
Sustainable
YES !
Development of the business model
Due to the increase of the web media, people and companies are looking for better solutions
Web agencies are expensive
Stretch the business
Online webdesign classes
Expand the design fields to whole advertising campaigns
Other design possibilities: Architecture and interior design
Sell design programs (or even develop one that is easy to use)
Offer premuim services (Designer working more directly with the customer, if customers are looking for a more permanent designer in order to keep the designs fluid in time)
Create open websites, that can be downloaded several times, that are ready to use
Design of online games, softwares and webmaterial such as iPhone apllications