94763686 fashion business assignment 2 vivienne westwood marc jacobs 04122011 ppt 1

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Fashion Buisness

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British designer Vivienne Westwood (born 1941) is often credited with being the creator of "punk fashions, " among other trend-setting styles.

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• By late 1960s London, inspired by 1950s clothing, music and memorabilia.

• Start making Teddy Boy clothes for McLaren and in 1971 they opened Let it Rock at 430 Kings Road.

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• By 1972, Westwood and McLaren began to design t-shirts with provocative messages

• By 1974 the shop had been renamed “Sex”

•1980 the shop was refitted and renamed Worlds End, the name still in use today

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Clothing lines

Vivienne Westwood

• Red label

• Gold label

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• Anglomania

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Vivienne Westwood

Pirates, AW 1981-82, first catwalk show.

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Harris Tweed, AW 1987 – 88

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Anglomania, AW 1993-94

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Men collection

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Spring, Summer 2011 - Anglomani collection

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STRONG AND UNIQUE DESIGN STYLE

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MATERIAL SOURCING

Offshore Production

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China, Malaysia & Indonesia.

Price range of Women’s wear

Vivienne Westwood

LOXO DRESS

Price: £220.00 94% Viscose 6% Spandex  Size : XXS~XXL

CHANGEANT TAFFETA DRESS

Price: £805.00 metallic lustre of the Changeant Silk Taffeta Size : 38~46

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Price range of Women’s accessories

Vivienne Westwood

PONY SKIN BELT BROWN/LEOPARD

Price: £105.00 leather with silver eyelets and buckle Size : one size

VINTAGE SUITING TARTAN

HEART BELTPrice: £195.00 100% Wool Size : S~L

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Price range of Men’s wear

Vivienne Westwood

ELIZABETH T-SHIRT

Price: £95.00 100% Cotton. Size : XS~XL

MARINA COAT

Price: £1015.00 90% Fleece Wool 10% Nylon Size : 44~56

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Price range of Men’s accessories

Vivienne Westwood

MINI BAS RELIEF EARRINGS

Price: £70.00 Swarovski Crystals with imitation rhodium

REVERSE HEART PENDANT LARGE

Price: £105.00 Silver Size : one size

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Licensing Agreement:

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Palladium Alliance International (PAI)

Zeon Limited

Nine West(Shoes)

Wedgwood Pottery

Marketing / Advertising

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Stores, Retailers and Outlet shops

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Marc Jacobs

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• MARC JACOBS was born in 1963 in New York.

• In 1981, he was in High School of Art and Design graduate, after admission to Parson's School of Design.

Marc Jacobs

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•1984, Jacobs and Robert Duffy partnership formed Jacobs Duffy Design

• In 1986, launched the first personal name "MARC JACOBS“.

Marc Jacobs

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•In 1987, Jacobs was awarded the fashion industry's highest honor "The Council of Fashion Designers of America (CFDA) Perry Ellis Award for New Fashion Talent“.

• In 1992, Jacobs was again CFDA award "The Women's Designer of the Year Award".

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Clothing Lines:

• MARC JACOBS

• MARC BY MARC JACOBS

• JACOBS BY MARC JACOBS

• LITTLE MARC JACOBS

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MARC JACOBS Spring Summer Resort 2010

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MARC BY MARC JACOBS Spring Summer 2010

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MARC BY MARC JACOBS Fall Winter 2010

Marc Jacobs

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MARC BY MARC JACOBS MEN Fall Winter 2010

Marc JacobsPRODUCT STYLE AND DESIGN IDENTITY

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• Comfortable cotton and wool is still a favorite material Jacobs

• Iron gray color bias, rice, white, green and burgundy color system such as low.

• Colorful and often eye-catching colors, lovely rich patterns.

Marc JacobsProduct Price Range

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Babylon Blanket Coat

Oversized, vintage inspired, striped blanket coat,

a key look for the FA11

Material : 70% Wool, 30% Polyester.

Price: UK$898.00

Marc Jacobs

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Overdyed Shearling Coat

Warm and luxurious over dyed leather, for a worn in feel, with sheering lining. Hits at mid thigh.

Material: over dyed leather

Price: UK$3,735.00

Product Price Range

Marc Jacobs

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Product Price Range

Rose Vine Guipure Dress

Open back long dress with caplet shoulder detail, nude slip and circular open front with toggle closure at neck.

Material: Ships with black slip.

Price: UK$4,200.00

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Product Price Range

Stam

The Stam in a shiny lambskin texture and hanging lock branding. Refined leather inserted chain. Rolled leather handles. Kiss closure. Flat front zip pocket.

Material: 100% Lamb Leather. Cotton Lining. Made in Italy.

Price: UK$3,735.00

Marc Jacobs

Finance and Managing

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• Marc Jacobs International Company, L.P. is part of the stable of brands held by French Luxury firm LVMH

• LVMH owns 96% of MJI but only 33% of the trademarks, meaning that LVMH has power of the purse only, but Jacobs and Duffy main creative control.

Marc JacobsProduct Extension

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WATCHES, FRAGRANCE, EYEWEAR COLLECTION

Marc JacobsMarketing and Advertising

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Marc JacobsStore Extension

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The group of shops are covering in U.S.A , New York, San Francisco and Los Angeles, BAL Harbor, Las Vegas, Guam, Chicago, Savannah, Boston and Provincetown, Massachusetts, Paris, London, Madrid, Copenhagen , Moscow, Beirut, Riyadh, Dubai and Kuwait, Japan and throughout Asia.

The End