9 best practices in social for franchises
TRANSCRIPT
1 Unlock Your Digital Potential
9 Social Media Best Practices
For Franchises
9 Social Media Best Practices
2 Unlock Your Digital Potential
1. One Facebook page per location.
9 Social Media Best Practices
3 Unlock Your Digital Potential
9 Social Media Best Practices
Google+
Snapchat
YouTube
1. One Facebook page per location
1 for brand + 1 for each location
1 for brand + 1 for each location
1 for entire system
1 for entire system
1 for entire system
1 for entire system
4 Unlock Your Digital Potential
9 Social Media Best Practices
2. No Separate Pages for Fran Dev
5 Unlock Your Digital Potential
9 Social Media Best Practices
A Facebook page with nothing new in the past 2 weeks means you’re out of business.
3. Post Every Day
6 Unlock Your Digital Potential
9 Social Media Best Practices
3. Post Every DayFacebook organic reach?
1 Million Fans: 1% 1 Thousand Fans: 20%
1 Million < 1,000 x 1,000
It’s Good to Be a Franchise!
7 Unlock Your Digital Potential
9 Social Media Best Practices
3. Post Every Day
8 Unlock Your Digital Potential
9 Social Media Best Practices
4. Post Shareable Content
9 Unlock Your Digital Potential
9 Social Media Best Practices
5. Post Facebook Live Videos
10 Unlock Your Digital Potential
9 Social Media Best Practices
6. Advertise
11 Unlock Your Digital Potential
Respond to all customers on Social.
But don’t spend all of your time monitoring and measuring.
9 Social Media Best Practices
7. Respond
12 Unlock Your Digital Potential
• D.I.Y. or Do It For Franchisees?• Choose a Social Media Conductor at
HQ
9 Social Media Best Practices
8. Be a Leader for Franchisees
13 Unlock Your Digital Potential
9 Social Media Best Practices
9. Do One Thing Different