8 ways to use social media to land your dream job

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8 Ways to Use Social Media to Land Your Dream Job @bobruffolo @impactbnd

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Considering a career in social media, digital marketing, graphic design, or web development? Bob Ruffolo, founder and CEO of IMPACT Branding & Design will show you 8 surefire ways to land your dream job. Bob will show you free ways to advance your skills, showcase your capabilities, make yourself desirable, and separate yourself from competition. Presentation given to CCSU Business Students on 11/20/14.

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Page 1: 8 Ways to Use Social Media to Land Your Dream Job

8 Ways to Use Social Media to

Land Your Dream Job

@bobruffolo @impactbnd

Page 2: 8 Ways to Use Social Media to Land Your Dream Job

Bob Ruffolo Joe RinaldiFounder & CEO

@bobruffolo

Creative Lead / Developer

@brosephrinaldi

Bob

RuffoloFounder & CEO

IMPACT Branding &

Design

[email protected]

@bobruffolo

Page 3: 8 Ways to Use Social Media to Land Your Dream Job

We’re in the business of helping people

and their organizations succeed.

Impactbnd.com @bobruffolo

Page 4: 8 Ways to Use Social Media to Land Your Dream Job

We do this by helping clients:

Impactbnd.com @bobruffolo

• Increase brand awareness

• Generate more leads

• Close more sales

• Improve customer loyalty

We use inbound marketing to do this.

Page 5: 8 Ways to Use Social Media to Land Your Dream Job

We’re Hiring!

Impactbnd.com @bobruffolo

Impactbnd.com/careers > Entry Level Marketing

Page 6: 8 Ways to Use Social Media to Land Your Dream Job

@BobRuffolo+

Page 7: 8 Ways to Use Social Media to Land Your Dream Job

What is a Dream Job?

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What are employers looking

for with entry-level hires?

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What are employers looking for?

• Experience (Jobs, Internships and Extra Curricular)

• Recommendations / Referrals

• Required Traits & Skills

• Fit with their Core Values

• How You’re Going to Help Them

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Traits / Skills We Look For

• Written and Verbal Communication

• Attentive: Questioning and Listening

• Analytical

• Creativity

• Social-web savvy

• Strategic

• Tech-savvy

• Collaborative

• Intrinsically Motivated

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IMPACT’s Core Vales:

• Passion

• Helpfulness

• Dependability

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8 Things You Can Do to Land

Your Dream Job

Page 16: 8 Ways to Use Social Media to Land Your Dream Job

Take Advantage of

Online Academies1

Impactbnd.com @bobruffolo

Page 17: 8 Ways to Use Social Media to Land Your Dream Job

Impactbnd.com @bobruffolo

Take Advantage of Online

Academies• Many are free

• Advances your knowledge and skills beyond

your university curriculum

• Proves your passion

• Separates you from the competition

Page 18: 8 Ways to Use Social Media to Land Your Dream Job

Impactbnd.com @bobruffolo

Relevant Online Academies

• W3c Schools

• Content Marketing Institute

• Google Analytics

• HubSpot Academy

• Lynda.com

• Treehouse

• Udemy

• MarketingProfs

• Codecademy

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Get Certified2

Impactbnd.com @bobruffolo

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Start a Blog3

Impactbnd.com @bobruffolo

Page 22: 8 Ways to Use Social Media to Land Your Dream Job

Impactbnd.com @bobruffolo

Start a Blog

• Showcases your skills (creativity, written

communication, social web-savvy, tech-savvy)

• Proves your passion for you industry and

interests

• Adds more depth to your candidate profile

– Helps the employer understand you better

• Provides content that can be used on social

media

Page 23: 8 Ways to Use Social Media to Land Your Dream Job

Impactbnd.com @bobruffolo

What to Blog About

• Your interests (sports, food, fashion)

• What you’re learning (books, conferences,

sessions, your internships, etc.)

• What you’re working on

• Your portfolio (if you design / develop)

• Pictures and Videos

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Tweet4

Impactbnd.com @bobruffolo

Page 26: 8 Ways to Use Social Media to Land Your Dream Job

Impactbnd.com @bobruffolo

Tweet• Great source of educational content.

• Excellent way for your content to get found.

• When people find it, they share it, comment on

it, subscribe to it.

• When you show you can get results for yourself,

future employers gain confidence.

• Great channel to build awesome relationships.

Page 27: 8 Ways to Use Social Media to Land Your Dream Job

Master LinkedIn5

Impactbnd.com @bobruffolo

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Impactbnd.com @bobruffolo

Master LinkedIn

• Employers will Google you and check your

LinkedIn profile.

• Make sure your profile is complete and

impressive (Does it pass the “who cares” test?)

• Build your connection *

• Get recommendations *

Those last two attract recruiters!

Page 29: 8 Ways to Use Social Media to Land Your Dream Job

Impactbnd.com @bobruffolo

Lets look at 2 examples and

you be the judge:

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Example #1

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Example #1

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Example #1

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Example #1

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Example #2

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Example #2

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Example #2

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Example #2

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Example #2

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Impactbnd.com @bobruffolo

Engage with Industry

Influencers7

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Impactbnd.com @bobruffolo

Engage with Industry Influencers

• Share / comment on their content

• Connect with them on social (Twitter & LinkedIn)

• Attend events where they are speaking

• Mention, highlight, or interview them in your blog

articles

Page 41: 8 Ways to Use Social Media to Land Your Dream Job

Impactbnd.com @bobruffolo

Where to find Industry Influencers

• Linkedin & Twitter

• Leaders of companies / industry where you want

to be.

• Authors of popular industry books, trade

publications, and blog articles.

• Speakers at conferences you want to attend.

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Impactbnd.com @bobruffolo

Marketing Industry Influencers

Speakers at the Inbound Conference

Inbound.com/inbound14/speakers (Link)

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Create a Killer

Resume7

Impactbnd.com @bobruffolo

Page 44: 8 Ways to Use Social Media to Land Your Dream Job

Impactbnd.com @bobruffolo

FIRST, MY DISCLAIMER

Page 45: 8 Ways to Use Social Media to Land Your Dream Job

Impactbnd.com @bobruffolo

Create a Killer Resume

• Separate yourself

• Connect your resume to the job posting

• Highlight your certifications

• Highlight the successes of your content

• Remember, they’re interviewing you

– Fix your resume objective

– “What’s in it for them”

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Impactbnd.com @bobruffolo

Create a Killer Resume

• On all activities, connect what you’ve learned or

done with the value that you brought.

• Remove “proficient in Microsoft Word, Microsoft

Excel, Microsoft PowerPoint….”

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The Job

Interview8

Impactbnd.com @bobruffolo

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Impactbnd.com @bobruffolo

Getting the Job Interview

• Stand out.

• Use social media to connect with the right

people.

– Tweet at them

– Connect on Linkedin

– Mutual Connections

• Send a hand written letter.

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Impactbnd.com @bobruffolo

Mastering the Job Interview• Research the person interviewing you

(LinkedIn).

• Be prepared:

– To prove that you fit in with an organizations core

values.

– To tell stories. Connect every requirement on the job

posting to a time you’ve done something relevant.

• Remember, they’re buying you. Sell yourself.

– If your not confident in yourself, why should they be?

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If you need advice, reach out to me:

• Linkedin.com/in/bobruffolo

• Twitter.com/bobruffolo

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We’re Hiring!

Impactbnd.com @bobruffolo

Impactbnd.com/careers > Entry Level Marketing

Page 52: 8 Ways to Use Social Media to Land Your Dream Job

Questions?

Impactbnd.com @bobruffolo