8 ways to engage with your stakeholders

1© 2013 8M Media & Communications www.8mmedia.com

8 Ways to

Engage with

Stakeholders

Thomas Murrell MBA, CSP

CEO 8M Media and Communications

(and Hammer Thrower!)


1. Industry Conferences

4. Stakeholder engagement, strategic planning workshops

6. Up Close & Personal, Hypothetical Panels

26 Years Experience = Sophistication, Credibility and Professionalism

3. Dinners

7.

Corporate

Events

Build, Brand & Sustain

Reputation Capital

1. 1. 1. 1. Host an Event with a Professional as Host an Event with a Professional as Host an Event with a Professional as Host an Event with a Professional as

the Corporate the Corporate the Corporate the Corporate MC & FacilitatorMC & FacilitatorMC & FacilitatorMC & Facilitator

2. Great Debates

5. Q&A Sessions


1. Marketing

4. Social Media

6. Change Management

Certified Speaking Professional (CSP) – Industry’s Highest Award

3. Media, PR & Public Speaking

7.

Motivation


Reputation Capital

2. 2. 2. 2. Hire an Expert for Your Event who Hire an Expert for Your Event who Hire an Expert for Your Event who Hire an Expert for Your Event who

will educate the audience about ….will educate the audience about ….will educate the audience about ….will educate the audience about ….

2. Investor Relations

5. Reputation Management/Crisis Management


1. Media Strategy

4. Media Releases

6. Media Monitoring

26 years of media experience – ABC, SBS, Bloomberg

3. Media Targets

7. Media

Leverage

Visibility + Credibility = Profitability

3. 3. 3. 3. Increase Visibility via Editorial with a Increase Visibility via Editorial with a Increase Visibility via Editorial with a Increase Visibility via Editorial with a

Media Relations PlanMedia Relations PlanMedia Relations PlanMedia Relations Plan

2. Media Messages

5. Media Liaison


3. PR Builds 3. PR Builds 3. PR Builds 3. PR Builds

Brands Through Brands Through Brands Through Brands Through

TrustTrustTrustTrust


4444. . . . PR Provides PR Provides PR Provides PR Provides

Credibility & Credibility & Credibility & Credibility &

VisibilityVisibilityVisibilityVisibility


1. Government Agencies

4. Political leaders

6. Sports

Full day, half-day, one on one options – new insights, models + practice

3. CEOs

7. Thought

leaders


Reputation Capital

4. 4. 4. 4. Media Trained SpokespersonsMedia Trained SpokespersonsMedia Trained SpokespersonsMedia Trained Spokespersons

2. Senior Executives

5. Industry leaders


1. Public speaking coaching

4. Sales Presentations6. Sports

Public and in house workshops and one on one

3. Keynotes –speechwriting,

structure & delivery

7. Speech

writing,

speech

building,

speech

delivery


Reputation Capital

5555. . . . Become the sought after speaker …Become the sought after speaker …Become the sought after speaker …Become the sought after speaker …

2. Capital raising & investor presentations

5. Industry technical presentations


1. Broker Roadshows

4. Financial PR6. Corporate

Communications

High level strategic counsel to increase market capitalisation

3. ASX Announcements,

Quarterly Reports

7. Capital

Investment

MarketingBuild, Brand &

Sustain Reputation

Capital

6666. . . . Attract Investors to Your BusinessAttract Investors to Your BusinessAttract Investors to Your BusinessAttract Investors to Your Business

2. IPOs, capital raising & investor

presentations

5. Mergers and Acquisitions


1. A Marketing and Brand Audit

4. Someone to keep you accountable

6. Proven strategies that work

3. A Trusted Advisor Available

24/7

7. Marketing

MentorBuild, Brand &

Sustain Reputation

Capital

8. Attract, Win and Retain even more 8. Attract, Win and Retain even more 8. Attract, Win and Retain even more 8. Attract, Win and Retain even more

profitable clients with …profitable clients with …profitable clients with …profitable clients with …

2. A 1-page Strategic Marketing Plan

5. Monthly mentor sessions


For further information

contact:

Thomas A.C. Murrell MBA CSP Managing Director8M Media and Communications+61 (0) 417 984 996