8 TIPS TO DELIVER GREATVIDEO CONTENT

RIGHT NOW

Yoursquove introduced your company with an explainer video shared your product offerings and your content is developing a strong viewership but whatrsquos your next release going to feature

Content can be difficult to maintain once yoursquove started ndash it could be the factor keeping you from starting altogether ndash so wersquove compiled eight tips to make the process easier

1

A roadmap scheduling releases not only keeps your ideas organized but also provides a motivating sense of urgency ndash especially if you

communicate target release dates to your eagerly awaiting audience

START WITH A SCHEDULE

Donrsquot over complicate production Backgrounds and information delivery can be simple and consistent once you establish an overall look and feel If filming episodes is easy yoursquore able to deliver content quickly

33Package

it up in partsPackage

it up in parts Make your content go further by breaking it down

into easily consumable pieces Releasing a snippet of story per week can gradually build interest over time

4

What would your viewers like to learn about next Use your most recent video to ask Opening up an opportunity for QampA provides added insight into your customer base and establishes honesty as your companyrsquos policy

Use a current video to spark QampAfor the next one

Example McDonalds swept award shows and impressed customers when answering user-generated questions in their successful lsquoOur Food Your Questionsrsquo campaign ultimately proving that transparency can be a great approach

Tryoutavideo

typetomatchyour

targetrsquosneeds

5Explore the video options available and map your video type to specific goals yoursquore setting (ie aiming to educate Film a tutorial Focusing on features Film a product demo)

6

You and your team are part of your brand story ndash an inside look at your customer service personalities is a great way to build trust and your likability factor

Give lsquoem a backstage pass

7

If therersquos a hot topic in your industry make a video to take a side on the issue Chances are news outlets are searching for more information on the topic and your brand can be the one to deliver and increase your credibility

Respond to issuesin your industry

8Partner with an expert

Similar to a guest blog post you can call in an expert to communicate your brand message For the 100th anniversary of Hellmannrsquos mayonnaise Unilever wanted to tell a story about bringing people together around Americarsquos kitchen tables they leveraged video and partnered with top chef Mario Batali who cooks with a twist on their classic product The videos feature Batalirsquos how-to tips and great storytelling by assistant cook Mamma T

Key Take Away If you know your audience is interested in your brand and topics surrounding what you do develop content that speaks to this interest Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action

Follow us on SlideShareSubscribe for frequent blog updatesSubscribe to bi-weekly newsletter

Yoursquove introduced your company with an explainer video shared your product offerings and your content is developing a strong viewership but whatrsquos your next release going to feature

Content can be difficult to maintain once yoursquove started ndash it could be the factor keeping you from starting altogether ndash so wersquove compiled eight tips to make the process easier

1

A roadmap scheduling releases not only keeps your ideas organized but also provides a motivating sense of urgency ndash especially if you

communicate target release dates to your eagerly awaiting audience

START WITH A SCHEDULE

Donrsquot over complicate production Backgrounds and information delivery can be simple and consistent once you establish an overall look and feel If filming episodes is easy yoursquore able to deliver content quickly

33Package

it up in partsPackage

it up in parts Make your content go further by breaking it down

into easily consumable pieces Releasing a snippet of story per week can gradually build interest over time

4

What would your viewers like to learn about next Use your most recent video to ask Opening up an opportunity for QampA provides added insight into your customer base and establishes honesty as your companyrsquos policy

Use a current video to spark QampAfor the next one

Example McDonalds swept award shows and impressed customers when answering user-generated questions in their successful lsquoOur Food Your Questionsrsquo campaign ultimately proving that transparency can be a great approach

Tryoutavideo

typetomatchyour

targetrsquosneeds

5Explore the video options available and map your video type to specific goals yoursquore setting (ie aiming to educate Film a tutorial Focusing on features Film a product demo)

6

You and your team are part of your brand story ndash an inside look at your customer service personalities is a great way to build trust and your likability factor

Give lsquoem a backstage pass

7

If therersquos a hot topic in your industry make a video to take a side on the issue Chances are news outlets are searching for more information on the topic and your brand can be the one to deliver and increase your credibility

Respond to issuesin your industry

8Partner with an expert

Similar to a guest blog post you can call in an expert to communicate your brand message For the 100th anniversary of Hellmannrsquos mayonnaise Unilever wanted to tell a story about bringing people together around Americarsquos kitchen tables they leveraged video and partnered with top chef Mario Batali who cooks with a twist on their classic product The videos feature Batalirsquos how-to tips and great storytelling by assistant cook Mamma T

Key Take Away If you know your audience is interested in your brand and topics surrounding what you do develop content that speaks to this interest Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action

Follow us on SlideShareSubscribe for frequent blog updatesSubscribe to bi-weekly newsletter

1

A roadmap scheduling releases not only keeps your ideas organized but also provides a motivating sense of urgency ndash especially if you

communicate target release dates to your eagerly awaiting audience

START WITH A SCHEDULE

Donrsquot over complicate production Backgrounds and information delivery can be simple and consistent once you establish an overall look and feel If filming episodes is easy yoursquore able to deliver content quickly

33Package

it up in partsPackage

it up in parts Make your content go further by breaking it down

into easily consumable pieces Releasing a snippet of story per week can gradually build interest over time

4

What would your viewers like to learn about next Use your most recent video to ask Opening up an opportunity for QampA provides added insight into your customer base and establishes honesty as your companyrsquos policy

Use a current video to spark QampAfor the next one

Example McDonalds swept award shows and impressed customers when answering user-generated questions in their successful lsquoOur Food Your Questionsrsquo campaign ultimately proving that transparency can be a great approach

Tryoutavideo

typetomatchyour

targetrsquosneeds

5Explore the video options available and map your video type to specific goals yoursquore setting (ie aiming to educate Film a tutorial Focusing on features Film a product demo)

6

You and your team are part of your brand story ndash an inside look at your customer service personalities is a great way to build trust and your likability factor

Give lsquoem a backstage pass

7

If therersquos a hot topic in your industry make a video to take a side on the issue Chances are news outlets are searching for more information on the topic and your brand can be the one to deliver and increase your credibility

Respond to issuesin your industry

8Partner with an expert

Similar to a guest blog post you can call in an expert to communicate your brand message For the 100th anniversary of Hellmannrsquos mayonnaise Unilever wanted to tell a story about bringing people together around Americarsquos kitchen tables they leveraged video and partnered with top chef Mario Batali who cooks with a twist on their classic product The videos feature Batalirsquos how-to tips and great storytelling by assistant cook Mamma T

Key Take Away If you know your audience is interested in your brand and topics surrounding what you do develop content that speaks to this interest Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action

Follow us on SlideShareSubscribe for frequent blog updatesSubscribe to bi-weekly newsletter

Donrsquot over complicate production Backgrounds and information delivery can be simple and consistent once you establish an overall look and feel If filming episodes is easy yoursquore able to deliver content quickly

33Package

it up in partsPackage

it up in parts Make your content go further by breaking it down

into easily consumable pieces Releasing a snippet of story per week can gradually build interest over time

4

What would your viewers like to learn about next Use your most recent video to ask Opening up an opportunity for QampA provides added insight into your customer base and establishes honesty as your companyrsquos policy

Use a current video to spark QampAfor the next one

Example McDonalds swept award shows and impressed customers when answering user-generated questions in their successful lsquoOur Food Your Questionsrsquo campaign ultimately proving that transparency can be a great approach

Tryoutavideo

typetomatchyour

targetrsquosneeds

5Explore the video options available and map your video type to specific goals yoursquore setting (ie aiming to educate Film a tutorial Focusing on features Film a product demo)

6

You and your team are part of your brand story ndash an inside look at your customer service personalities is a great way to build trust and your likability factor

Give lsquoem a backstage pass

7

If therersquos a hot topic in your industry make a video to take a side on the issue Chances are news outlets are searching for more information on the topic and your brand can be the one to deliver and increase your credibility

Respond to issuesin your industry

8Partner with an expert

Similar to a guest blog post you can call in an expert to communicate your brand message For the 100th anniversary of Hellmannrsquos mayonnaise Unilever wanted to tell a story about bringing people together around Americarsquos kitchen tables they leveraged video and partnered with top chef Mario Batali who cooks with a twist on their classic product The videos feature Batalirsquos how-to tips and great storytelling by assistant cook Mamma T

Key Take Away If you know your audience is interested in your brand and topics surrounding what you do develop content that speaks to this interest Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action

Follow us on SlideShareSubscribe for frequent blog updatesSubscribe to bi-weekly newsletter

33Package

it up in partsPackage

it up in parts Make your content go further by breaking it down

into easily consumable pieces Releasing a snippet of story per week can gradually build interest over time

4

What would your viewers like to learn about next Use your most recent video to ask Opening up an opportunity for QampA provides added insight into your customer base and establishes honesty as your companyrsquos policy

Use a current video to spark QampAfor the next one

Example McDonalds swept award shows and impressed customers when answering user-generated questions in their successful lsquoOur Food Your Questionsrsquo campaign ultimately proving that transparency can be a great approach

Tryoutavideo

typetomatchyour

targetrsquosneeds

5Explore the video options available and map your video type to specific goals yoursquore setting (ie aiming to educate Film a tutorial Focusing on features Film a product demo)

6

You and your team are part of your brand story ndash an inside look at your customer service personalities is a great way to build trust and your likability factor

Give lsquoem a backstage pass

7

If therersquos a hot topic in your industry make a video to take a side on the issue Chances are news outlets are searching for more information on the topic and your brand can be the one to deliver and increase your credibility

Respond to issuesin your industry

8Partner with an expert

Similar to a guest blog post you can call in an expert to communicate your brand message For the 100th anniversary of Hellmannrsquos mayonnaise Unilever wanted to tell a story about bringing people together around Americarsquos kitchen tables they leveraged video and partnered with top chef Mario Batali who cooks with a twist on their classic product The videos feature Batalirsquos how-to tips and great storytelling by assistant cook Mamma T

Key Take Away If you know your audience is interested in your brand and topics surrounding what you do develop content that speaks to this interest Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action

Follow us on SlideShareSubscribe for frequent blog updatesSubscribe to bi-weekly newsletter

4

What would your viewers like to learn about next Use your most recent video to ask Opening up an opportunity for QampA provides added insight into your customer base and establishes honesty as your companyrsquos policy

Use a current video to spark QampAfor the next one

Example McDonalds swept award shows and impressed customers when answering user-generated questions in their successful lsquoOur Food Your Questionsrsquo campaign ultimately proving that transparency can be a great approach

Tryoutavideo

typetomatchyour

targetrsquosneeds

5Explore the video options available and map your video type to specific goals yoursquore setting (ie aiming to educate Film a tutorial Focusing on features Film a product demo)

6

You and your team are part of your brand story ndash an inside look at your customer service personalities is a great way to build trust and your likability factor

Give lsquoem a backstage pass

7

If therersquos a hot topic in your industry make a video to take a side on the issue Chances are news outlets are searching for more information on the topic and your brand can be the one to deliver and increase your credibility

Respond to issuesin your industry

8Partner with an expert

Similar to a guest blog post you can call in an expert to communicate your brand message For the 100th anniversary of Hellmannrsquos mayonnaise Unilever wanted to tell a story about bringing people together around Americarsquos kitchen tables they leveraged video and partnered with top chef Mario Batali who cooks with a twist on their classic product The videos feature Batalirsquos how-to tips and great storytelling by assistant cook Mamma T

Key Take Away If you know your audience is interested in your brand and topics surrounding what you do develop content that speaks to this interest Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action

Follow us on SlideShareSubscribe for frequent blog updatesSubscribe to bi-weekly newsletter

Example McDonalds swept award shows and impressed customers when answering user-generated questions in their successful lsquoOur Food Your Questionsrsquo campaign ultimately proving that transparency can be a great approach

Tryoutavideo

typetomatchyour

targetrsquosneeds

5Explore the video options available and map your video type to specific goals yoursquore setting (ie aiming to educate Film a tutorial Focusing on features Film a product demo)

6

You and your team are part of your brand story ndash an inside look at your customer service personalities is a great way to build trust and your likability factor

Give lsquoem a backstage pass

7

If therersquos a hot topic in your industry make a video to take a side on the issue Chances are news outlets are searching for more information on the topic and your brand can be the one to deliver and increase your credibility

Respond to issuesin your industry

8Partner with an expert

Similar to a guest blog post you can call in an expert to communicate your brand message For the 100th anniversary of Hellmannrsquos mayonnaise Unilever wanted to tell a story about bringing people together around Americarsquos kitchen tables they leveraged video and partnered with top chef Mario Batali who cooks with a twist on their classic product The videos feature Batalirsquos how-to tips and great storytelling by assistant cook Mamma T

Key Take Away If you know your audience is interested in your brand and topics surrounding what you do develop content that speaks to this interest Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action

Follow us on SlideShareSubscribe for frequent blog updatesSubscribe to bi-weekly newsletter

Tryoutavideo

typetomatchyour

targetrsquosneeds

5Explore the video options available and map your video type to specific goals yoursquore setting (ie aiming to educate Film a tutorial Focusing on features Film a product demo)

6

You and your team are part of your brand story ndash an inside look at your customer service personalities is a great way to build trust and your likability factor

Give lsquoem a backstage pass

7

If therersquos a hot topic in your industry make a video to take a side on the issue Chances are news outlets are searching for more information on the topic and your brand can be the one to deliver and increase your credibility

Respond to issuesin your industry

8Partner with an expert

Similar to a guest blog post you can call in an expert to communicate your brand message For the 100th anniversary of Hellmannrsquos mayonnaise Unilever wanted to tell a story about bringing people together around Americarsquos kitchen tables they leveraged video and partnered with top chef Mario Batali who cooks with a twist on their classic product The videos feature Batalirsquos how-to tips and great storytelling by assistant cook Mamma T

Key Take Away If you know your audience is interested in your brand and topics surrounding what you do develop content that speaks to this interest Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action

Follow us on SlideShareSubscribe for frequent blog updatesSubscribe to bi-weekly newsletter

6

You and your team are part of your brand story ndash an inside look at your customer service personalities is a great way to build trust and your likability factor

Give lsquoem a backstage pass

7

If therersquos a hot topic in your industry make a video to take a side on the issue Chances are news outlets are searching for more information on the topic and your brand can be the one to deliver and increase your credibility

Respond to issuesin your industry

8Partner with an expert

Similar to a guest blog post you can call in an expert to communicate your brand message For the 100th anniversary of Hellmannrsquos mayonnaise Unilever wanted to tell a story about bringing people together around Americarsquos kitchen tables they leveraged video and partnered with top chef Mario Batali who cooks with a twist on their classic product The videos feature Batalirsquos how-to tips and great storytelling by assistant cook Mamma T

Key Take Away If you know your audience is interested in your brand and topics surrounding what you do develop content that speaks to this interest Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action

Follow us on SlideShareSubscribe for frequent blog updatesSubscribe to bi-weekly newsletter

7

If therersquos a hot topic in your industry make a video to take a side on the issue Chances are news outlets are searching for more information on the topic and your brand can be the one to deliver and increase your credibility

Respond to issuesin your industry

8Partner with an expert

Similar to a guest blog post you can call in an expert to communicate your brand message For the 100th anniversary of Hellmannrsquos mayonnaise Unilever wanted to tell a story about bringing people together around Americarsquos kitchen tables they leveraged video and partnered with top chef Mario Batali who cooks with a twist on their classic product The videos feature Batalirsquos how-to tips and great storytelling by assistant cook Mamma T

Key Take Away If you know your audience is interested in your brand and topics surrounding what you do develop content that speaks to this interest Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action

Follow us on SlideShareSubscribe for frequent blog updatesSubscribe to bi-weekly newsletter

8Partner with an expert

Similar to a guest blog post you can call in an expert to communicate your brand message For the 100th anniversary of Hellmannrsquos mayonnaise Unilever wanted to tell a story about bringing people together around Americarsquos kitchen tables they leveraged video and partnered with top chef Mario Batali who cooks with a twist on their classic product The videos feature Batalirsquos how-to tips and great storytelling by assistant cook Mamma T

Key Take Away If you know your audience is interested in your brand and topics surrounding what you do develop content that speaks to this interest Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action

Follow us on SlideShareSubscribe for frequent blog updatesSubscribe to bi-weekly newsletter

Key Take Away If you know your audience is interested in your brand and topics surrounding what you do develop content that speaks to this interest Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action

Follow us on SlideShareSubscribe for frequent blog updatesSubscribe to bi-weekly newsletter