8 steps to create a value packed 2-hour workshop

Download 8 steps to create a value packed 2-hour workshop

Post on 15-Apr-2017

317 views

Category:

Business

1 download

TRANSCRIPT

  • 8 steps to create a value-packed 2-hour workshop

    Whats great about having a proprietary system is

    that it becomes what I call an Accordion Talk where

    you could deliver a 25-minute talk or two hours or a

    full day. It all depends on how much time you have for

    the presentation.

    The key is to provide a lot of content and value so the

    audience feels like they want to work with you, but

    not give away the how. Follow this template and

    you can stretch it to fill as much time as you have for

    the workshop.

    Tell your compelling story which can take 2-

    minutes or you can stretch it to 10 or 15-minutes if you have plenty of time. Throw in

    some juicy details to make it very engaging and set yourself up as an expert.

    Talk about their struggles and go through the different reasons why this happens.

    Spend time describing why people in the audience are not getting the results they want.

    Paired Shares give people a chance to relate the information to themselves by sharing

    the reasons why they are not succeeding. You give them 3-5 minutes to share with the

    person next to them.

    Breakthrough Sharing allows a few individuals to share their breakthroughs this can

    take another 10-minutes or so.

    Present your system one section at a time. Go through the steps of your system section

    by section. Be sure to focus on the what vs. the how so you leave them wanting to

    know more.

    Add client examples of how your clients used the information to be successful, which

    helps the audience understand how they too will benefit. It helps make your steps real

    and applicable to those listening. And some people learn better with success stories

    since they demonstrate how it all works.

    Make It Personal and have them journal. Ask the audience how what you have just

    covered pertains to them. Have them journal for three to five minutes on how it impacts

    them.

    Conduct Hot Seats with a volunteer from the audience after youve gone over a chunk

    of the presentation. This showcases what you do in front of the crowd, coaching the

  • individual on the spot. This adds a lot of excitement and can take another 15-minutes

    each time you do it.

    Each one of these elements gives the audience the opportunity to work through the material

    so they dont have to do it later. Plus, it provides real value as people think about what you are

    saying and how it applies to them. This anchors the information, reinforcing and deepening the

    learning which is extremely valuable.

    Your Client Attraction Assignment

    Have you offered workshops yet? This is a great marketing tool because it gives people a

    sample of what you do, showcases your skill and knowledge, and provides people with real

    value at a low cost. Develop your own two-hour workshop, then market it and present it to

    attract new clients.

    Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,

    the proven step-by-step program that shows you exactly how to attract more clients, in record

    time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &

    success mindset articles on attracting more high-paying clients and dramatically increasing your

    income, visit http://attractclients.com