8 killer tips that will improve your marketing brochure

8 KILLER TIPSthat will dramatically improve your

SUCCESS IS NOT FAR

BRANDING / WEB / DIGITAL

M A R K E T I N G B R O C H U R E

www.designjuice. in

creat iv i ty never ends!

Make your marketing so useful people would

pay for it.

-Jay Baer

BRANDING / WEB / DIGITAL [email protected] www.designjuice.in

Here are 8 never failing tips to set your marketing brochure on a

Marketing brochures continue to be an integral part of the traditional printed documents used to draw attention of the prospects. As a direct marketing

medium, marketing brochures have undergone a sea change in recent times, with digital channels making a huge impact.

winning track.


Why should the audience read the brochure in the first place? Does it have something in it that’s even close to the definition of “valuable”? Give your brochure an enticing look.

Boost your prospects by designing around the contemporary templates and themes. Catchy headlines, attractive fonts and mind-blowing imaging... these all play out their roles in retaining the attention of the audience much longer than a bland piece of paper.

Give them the best seatin the house


This requires planning to set the tone right. Think about a story line. Start with defining the purpose of releasing the brochures and how it will help the customer understand the product better. Use examples from lab developments, and demonstrations.

Enliven your storyline with bold and catchy one-liners...

Getto the pointsubtly


Give the subscriber more to visualise than read. Brochures need to be quick fair mediums, delivering the intended message in few pages. Use images, collage pictures and lot of graphics. If you still wish to retain the traditional content-based brochure design, opt for info-graphics. It generates a lot of attention and gets that streak of creativity flowing.

Insertpicturesthat speak...


With pictures, you still need to provide the context of putting them in the first place. Short, crisp and clear captions instantly make their impact on the reader’s mind. Push subtle marketing descriptions in a compelling manner to suggest why you are positioned better in the market compared to competitors.

...anddon’t forgetto caption them


Less is always more, and when it comes to putting right words in the brochure, avoid crowding. Focus on putting information in a logical manner, defining your communication effectively. Include filler content, but don’t squeeze too much information everywhere. Some blank space is always good, especially when you are trying to keep the person engaged.

Weighyour content in gold


Give your reader a “goodie” pointer to act on. A bonus discount, gift voucher for early bird visitors or an exclusive 121 meeting on a specific date- all these throw-away pointers allow the reader to act instantly and reach out to you.

Prompt actionfrom them


Offer enough channels on private B2B or social media pages to generate leads out of the brochure. Add address, contact information (telephone number, email, FAX, etc.) and links to Facebook and Google+ page of your business. Push a short brief on prompting your reader to avail sign-up or a QR code pitch.

Make iteasyto connect


Be playful, be bold and direct, and don’t stick to the ‘box’. After all the hard work you took to build a flawless brochure, there is one more thing that can dent your objective. Bad Packaging! Wrap up your brochure with smart and professional packaging. Upscale your product by packaging correctly and creatively that complements the whole idea of selling it in the first place.

Wrap itup in class


Whether your sales strategy revolves around an aggressive email marketing or a smooth offline

marketing, getting the right brochure concept will definitely make positive impact.

Whether your sales strategy revolves around an aggressive email marketing or a smooth offline

marketing, getting the right brochure concept will definitely make positive impact.


Branding

Content Strategy

Corporate Identity

Marketing Collaterals

Sales Collaterals

Print Advertisements

Information Design

Search Engine Optimization (SEO)

Social Media Marketing

Pay Per Click (PPC)

Social Media Campaigns

Website Strategic Planning

Website Design & Development

Website Maintenance

Content Management System

Web Applications Development

UI / Applications

BRANDING WEB DIGITAL


#1454/A, 13th Main, 11th Cross, WOC Road, Mahalakshmipuram, Bangalore - 560 086

CALL US FOR FREE CONSULTATION

+91.888 46 999 11/22

[email protected] www.designjuice.in

Copyright © 2016 Designjuice MarCom Pvt. Ltd. All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Designjuice MarCom Pvt. Ltd.

creat iv i ty never ends!