77 catchy and creative slogans
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77 Catchy and Creative SlogansBy Aurora Gatbonton(http://www.hongkiat.com/blog/author/aurora/). Filed in Inspiration(http://www.hongkiat.com/blog/category/inspiration/) Ads by Google(http://www.google.com/url?ct=abg&q=https://www.google.com/adsense/support/bin/request.py%3Fcontact%3Dabg_afc%26url%3Dhttp://www.hongkiat.com/blog/77-catchyand-creative-slogans/%26gl%3DIN%26hl%3Den%26client%3Dca-pub-8918970543424762%26ai0%3DCibskhlgzUfu4Hqq7igfh0oCQCOCzsssBmN6ORWdo_rVBRABIOv5lANQmZzn0fz_____AWDlyuWDtA6gAfepvP8DyAEBqAMBqgR1T9Cl-ldNRo1z7uX91EH8VWXFD5u2Jqn7LUVyw)
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A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, its a theme to a campaign that usually have a genuine role in peoples lives. It has the ability to loan peoples time and attention by putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend billions on advertisements(http://www.hongkiat.com/blog/70-creative-advertisements-that-makes-you-look-twice/) around the world to develop a marketing campaign just to achieve a successful brand awareness. Every day we see millions of messages and catchphrase everywhere from print media to online advertisements. True, there are some slogans that we know by heart but a millions of them have come and gone that we hardly ever noticed. What is it about an advertising slogan that catapults it into fame? Aside from having outstanding brand recall, they have a positive x factor that makes us look twice, think thrice and delight the imagination of their target markets and characterize their products in original ways. According to the book "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it."
Guidelines To Create Great Slogan1. Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. Its better to include the name of your business to it.
2. Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago. 3. Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers. 4. Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan. 5. Keep it simple. Use proven words and short keywords. One word is usually not enough.
65 Slogans of Notable CompaniesImax Volkswagon Blogger Mac Pro Harley Davidson Calvin Klein Google Survivor TV Series Canon Walmart Johnnie Walker Matchbox Reebok 3M United Negro College Fund Marks & Spencer Federal Express Nikon Red Cross Playstation Porsche Disneyland Fortune Magazine Holiday Inn Ajax Adidas Haagen-Dazs Yellow Pages IBM Abbey National Kodak McDonalds Hallmark De Beers Levis Nike Nokia Tag Heuer Sony News Statesman Subway Electronic Arts Olympus Vodafone
Maxwell House Clairol Aston Martin Burger King Visa Coca-Cola M&M Jaguar AT&T Kentucky Fried Chicken LOreal United Airlines Diesel Jeans Metropolitan Life Nintendo 64 Dixon Ebay General Electric Du Pont The National Lottery Energizer
Slogans of Top Advertising AgenciesJ Walter Thompson (JWT) "Time is the new currency" JWT is one of the largest advertising agencies in the United States and the fourth-biggest in the world. It is one of the key companies of Sir Martin Sorrells WPP Group and is headquartered in New York. (wiki)(http://en.wikipedia.org/wiki/JWT) Top clients: Ford, HSBC, Unilever, Nestl, Vodafone. (visit website)(http://www.jwt.com/) DDB "Co-creation" DDB is a part of Omnicom Group Inc the advertising holding company with the highest revenue in the world, at US$12.69 billion, according to Advertising Ages agency rankings of April 2008 founded in Manhattan. (wiki)(http://en.wikipedia.org/wiki/DDB_Worldwide) Top clients: Volkswagen, Capital One, Epson, Exxon Mobil, Harvey Nichols. (visit website)(http://www.ddb.cz/en) Leo Burnett "Creating ideas and building brands that truly matter to people" A part of the French group Publicis. Its clients include McDonalds, Coca-Cola, Walt Disney, Marlboro, Maytag, Kelloggs, Tampax, Nintendo, Philips, Samsung, Visa, Wrigleys, Hallmark, Allstate Insurance, Procter & Gamble and others. It has 97 offices in 84 countries. (wiki)(http://en.wikipedia.org/wiki/Leo_Burnett_Worldwide) (visit website)(http://www.leoburnett.com/) M&CSAATCHI "Brutal simplicity of thought" An international advertising agency network formed in January 1995 by the brothers Maurice Saatchi and Charles Saatchi after they were ousted from the advertising agency group Saatchi & Saatchi which they had founded in 1970. (wiki)(http://en.wikipedia.org/wiki/M%26C_Saatchi) Top clients: Heinz, Porsche, GlaxoSmithKline, Halfords, RBS Group. (visit website)(http://www.mcsaatchi.com/) Saatchi & Saatchi "Nothing is impossible" Global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. (wiki)(http://en.wikipedia.org/wiki/Saatchi_&_Saatchi) Top clients: The Labour party, T-Mobile, Sony Ericsson, Carlsberg, Visa. (visit website)(http://www.saatchi.com/) Bartle Bogle Hegarty (BBH)
"When the world zigs, zag" British advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. (wiki)(http://en.wikipedia.org/wiki/Bartle_Bogle_Hegarty) Top clients: Audi, Levis, British Airways, Lynx, Vodafone. (visit website)(http://www.bartleboglehegarty.com/) TBWA "The disruption agency" International advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The companys name is formed by the initial of each of its four founders. (wiki)(http://en.wikipedia.org/wiki/TBWA_Worldwide) Top clients: PlayStation, Apple, Nissan, Galaxy, Mller. (visit website)(http://www.tbwalondongroup.com/) Ogilvy Group "To be most valued by those who most value brands" International advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees. (wiki)(http://en.wikipedia.org/wiki/Ogilvy_&_Mather) Top clients: Ford, American Express, IBM, Barclays, BT. (visit website)(http://www.ogilvy.co.uk/) RKCR/Y&R "Brand energy" Top clients: Marks and Spencer, Lloyds TSB, Bacardi, Land Rover, Oxfam. (visit website)(http://www.rkcryr.com/) Wieden + Kennedy "Creating strong, provocative relationships between good companies and their customers" Independently owned American advertising agency best known for its work for Nike, Honda, Coca-cola and Starbucks. Founded by Dan Wieden and David Kennedy on April 1, 1982, in Portland, Oregon, it is one of the largest independently-owned advertising agencies in the world. (wiki)(http://en.wikipedia.org/wiki/Wieden%2BKennedy) (visit website)(http://www.wklondon.com/)(http://www.wklondon.com/)
Euro RSCG London "Contagious ideas" London-based integrated advertising agency. It is part of the Euro RSCG Worldwide network which has 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East. (wiki(http://en.wikipedia.org/wiki/Euro_RSCG_London)) Top clients: The Conservative Party, Citro*, Evian, Yakult, Peugeot. (visit website)(http://www.eurorscglondon.co.uk/)(http://www.eurorscglondon.co.uk/)
WCRS (Aegis Group) "A brands best friend" Aegiss services include market insight and comm