72point us presentation 040714

turning stats into stories

PR surveys Consumer research Infographics Branded content News copy writing


meet the family

(research, data, online panel)(news copy, news wire, distribution)

(design, branding, infographics)

(social media, digital insight)


qualitativegather rich qualitative data

quantitativeonline quantitative research

exposurePR surveys for exposure

We have 100’s of thousands of double opt in, highly engaged panelists in the US and access to over 1 million worldwide


The study commissioned by comparison website PayingTooMuch.com……

“There was a time when you were considered old or past it as soon as you retired, but this agehas now got much later as we are leading healthier and more active lives well into our 70’s”A spokesman for PayingTooMuch.com……

We generate engaging content and news stories that enable….

and spokesperson opportunities in line with your clients’ PR objectives


key messaging name checks site url

what we do

how we do it

We conduct custom online market research

Our journalists write finished news articles with client messages embedded

We assist with distribution to news outlets



our clients


We work with 80% of

PRWeek’s Top 150 PR consultancies

we love agencies


we love agencies… and they love us!

We are happy to work under and fully respect an NDA


50

years providing news

100+ journalists,

picture desk, feature writers

The largest independent agency in Europe

SWNS write hard (non PR) news copy every day…

often breaking big stories

National and international news desks call us each day for our stories.

These are fully written news pieces (not press releases) which are ready to go via our news wire.

Our news wire system (copywriter) is in all the world’s leading news rooms and makes receiving copy from us instant and pain

free.


news specialists


We are the largest contributor of copy to the MailOnline

monthly UVs daily UVs

23,327,000

1,829,000

31,390,000

2,647,000

44,749,000

5,750,000

55,128,000

6,433,000

exposure

why pr surveys

Our PR surveys are specifically designed to create content, increase brand awareness and generate positive exposure

PR surveys and survey-led news stories not only help brands engage and interact with their own customer base,

but they also help to reach a wide and diverse audience



brief brainstorm

write survey

run survey

analysis

write copy sign-off distribution

the process


Print circulation:6.9 million

Daily Mail: 1.8 millionThe Sun: 2.25 millionDaily Express: 530,000Daily Mirror: 1 millionDaily Star: 547,000 Metro: 756,000

Online reach: est. 281 million

MailOnline, Metro.co.uk Yahoo.com,Express.co.uk dailystar.co.uk, Netmums

“A cup of tea, good internet connection and a trustworthy best friend have been hailed as the bare necessities of life…”

case study - disney


Print circulation: 2.2 million

The Times: 391,000Daily Mail: 1.8 million +

Online reach: 86.7million

MailOnline, MSN.com, AOL.co.uk,Opodo.co.uk, TheSun.co.uk, Telegraph.co.uk, Cheapflights.co.uk, USAUKonline

“Millions of holidaymakers book trips to sun-drenched foreign destinations, but have no idea where they are on the map…”

case study – british airways



Daily Mirror: 1 millionThe Times: 391,000

Online reach: est. 12.9 million

MailOnline, Mirror.co.uk, Times.co.uk, Visual.ly, loveinfographics.com…

“Millions of workers are not taking days of their annual leave because they are too worried about losing their jobs or looking bad in front of their boss to take the

time off…”

case study – hilton



MSN, MailOnline, Telegraph.co.uk, express.co.uk, paperblog.com, bt.com, cosmopolitan.co.uk...


MSN, MailOnline, Telegraph.co.uk, express.co.uk, paperblog.com, bt.com, cosmopolitan.co.uk...

“Audrey Hepburn’s beehive, Elvis Presley’s quiff and Jennifer Aniston’s ‘Rachel’ cut have been named the most iconic hairstyles in history…”

case study – toni & guy



Daily Mail: 1.8 million +The Sun: 2.25 millionDaily Express: 530,000Daily Mirror: 1 millionDaily Star: 547,000 & Times: 391,000


MailOnline, Mirror.co.uk, Telegraph.co.uk, Express.co.uk, iafrica.com, Dailyrecord.co.uk, femalefirst.co.uk

“Men finally grow up at the age of 43 – a full eleven years after women ‘mature’, it has been revealed…”

case study – nickelodeon

“72Point is fast and efficient with a quick turn-around on ideas and news copy, making them our first choice when planning a survey

campaign to generate national news coverage”

Philips


nice words

Thank you


72point us presentation 040714

Documents

pr news

news stories

news specialists

pr consultancies

finished news articles

international news desks

written news pieces

family research