In this digital age, enterprise data is growing in volume, velocity and variety. While big data comes with many opportunities, effective management of that data has become hugely challenging. Today’s data-driven enterprises need a modern approach to data management. A strategy that exploits disruptive technology—like cloud—to extract value from big data assets with confidence and agility.

G E T T I N G

O U T O F

Big data provides opportunities for tangible business value in a variety of ways.

REGULATORY COMPLIANCE

43% CUSTOMERBEHAVIOR

39%

RESEARCHOUTCOMES

37%

Disruptive technology challenges the data ecosystem amidst complexity, aging platforms and limited resources.

CLOUD52%

MOBILE50%

CYBER44%

SENSOR30%

THIRD PARTY25%

Data management must be modernized to master new inputs and leverage the power of

disruptors to solve data challenges.

Where do companies report they are today?

NEW PLATFORM

• Proactive• Automated Processes

• Agile Development• High Confidence

What capabilities do they see as critical?

Where do they aspire to be?

• Reactive• Manual Processes

• Rigid Development• Low Confidence

OLD PLATFORM

What are their top priorities?

DATA INTEGRATION

DATA INTEGRITY

MASTER DATA MANAGEMENT

DATA GOVERNANCE

DATA QUALITY

51%47%

45%42%

41%

INCREASED FLEXIBILITY

CLOUD INTEGRATION

MODERNIZED DATA MANAGEMENT

MOBILE/SENSOR INTEGRATION

60%53%

51%42%

The path to modernization is clear: Organizations need disruptive technologies and capabilities as part of a solution

that enables integration, MDM and data quality.

expect to increase theirdata management investments51%

are investigating or evaluatingan advanced MDM approach72%plan to migrate to a hybridcloud MDM strategy59%

use or plan to use cognitive analytics to solve data management challenges 38%

To learn more about maximizing the value of big data, please download the full research report at

www.deloitte.com/us/informatica

Sources: IDG Research Services, Market Pulse Research: Data Management & Architecture (DM&A) Strategy, September 2015

IN THE NEXT 12 MONTHS…

INFORMEDMARKETING

39%SECURITY

RISK

39%

CUSTOMERRELATIONSHIPS

37%

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