7 Ways to Outsmart Your Competition

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Post on 07-Apr-2017




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  • 7 Ways to Outsmart Your Competition

  • Be the Expert Your Customers NeedOutstanding Business = Outstanding Products + Valuable InformationEducating your customers helps to position you as an authority figureEstablish yourself as an expert by writing about topics that are related to your business and interesting to your customersYour target market will turn to you and your products if they identify you as an expert

  • Provide Awesome Customer ServiceBy giving excellent customer service, your customer will know that you care about themShow that you are willing and able to answer their queries and solve issuesOpen the line of communication between you and your customers (direct conversations, live chat service, social media, etc.)Be prompt when responding to customer inquiriesBe police and sincere at all times

  • Use Your Data to Make Your Business BetterResearch your market, industry trends, customer behavior and the effectiveness of your marketing effortsGetting a clear understanding of your numbers will help in making the necessary adjustments to your business strategy

  • Celebrate Your Customers, Especially the Loyal OnesCustomer loyalty is one of the key elements to keeping a business relevant in a marketSet up a platform to praise them and let them know that they matter to you and to your businessSend a simple shout out on social media or feature them on your blogReward customers by giving them special discounts or freebies

  • Be Generous to Your CustomersStay ahead of your competition with special promos, contests, giveaway and markdown salesSpecial offers foster customer loyaltyMake your offers irresistible to your target marketGive away your own products or research other products to use as prizes; Discount coupons are always a welcome treat

  • Build a Community with your ClientsA business is only as strong as the relationship it has with its customersEstablishing a solid relationship with clients and acknowledging customers opens the door for participatory discussionsEngage with your customer base to build a loyal community

  • Know Who Youre Competing WithYour competition is one of the best teachersYou can learn from their mistakesYou can emulate what works best for themIdentify the strategies that give them the best results; use this as a guide to improve your own business