7 Tips to Maximize Your Marketing Dollarwww.copywritingconsulting.com

Introduction

7 Tips to Maximize Your Marketing Dollar

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Table of Contents

To begin with, if you are starting to dream of your marketing scheme in your sleep, you may be tempted to produce a new ad out of monotony.

However, if the ads are still working and are still correct, there is no reason to retire them.

Keep them in use as long as they justify their

existence with sales.

Tips to Maximize Your Marketing Dollar

1. IF YOUR MARKETING AD IS STILL VALUABLE, JUST LEAVE IT AS IT IS BUT MAKE SURE THAT THE INFORMATION IS UPDATED.

If you are familiar of the Ludlow Corp, take that as an example.

Ludlow ran an ad for a landscaping product more than 40 times in the same publication.

After over ten years, it was obtaining more responses on all copy just as when it was first published in the sixties

Tips to Maximize Your Marketing Dollar

2. ABSTAIN YOURSELF FROM BEING OBSESSED WITH THE COMPETITION IN THE MARKET.

Some owners trick out their marketing plot to match the rivalry.

But before you send out leather-bound copies of the company history, consider if the effect is worth it.

Better to let competitors drive themselves to ruin with fancy materials than to join them in a race to the bottom.

Tips to Maximize Your Marketing Dollar

3. LEARN THE USE OF MODULAR MATERIALS TO LESSEN THE MARKETING COST.

What if your product needs to be promoted to markets with different needs?

You must be aware that new materials for each market would cost you a lot.

Tips to Maximize Your Marketing Dollar

The first thing you should do is to create a marketing brochure where specific sections can be change like benefits and product applications for each market.

Things like product specs, company info, and features of the product will stay unchanged.

Tips to Maximize Your Marketing Dollar

Using modular literature, you can leave the unchanging sections alone, and mix and match other sections to suit the needs of each target market.

This will let you cut advertisement costs in a big way.

Tips to Maximize Your Marketing Dollar

4. ALLOW YOURSELF TO GAIN KNOWLEDGE OF NEW WAYS TO COLLECT LEADS.

Banners, organic searches, and public releases on new products can all have a huge impact on sales.

Take a page from the book of small companies who evaluate marketing strategies based solely on the number of responses they generate.

Tips to Maximize Your Marketing Dollar

Press releases on new products are the cheapest way to get leads.

Don’t forget to collect them in a media section of the company website.

Also, use keywords to boost web search traffic.

Tips to Maximize Your Marketing Dollar

5. DON’T SPEND A LOT ON PAYING FOR AN INDIVIDUAL’S KNOWLEDGE.

Find independent contractors and consultants who can do the job well.

Tips to Maximize Your Marketing Dollar

6. MAKE ALL IMPOSSIBLE THINGS POSSIBLE BY LETTING YOURSELF DO IT.

Handing out press releases and constructing squeeze pages can be done inexpensively by your employees.

Don’t go to an outside agency or consultant until you really try it.

Tips to Maximize Your Marketing Dollar

7. PRINT ADS ARE VERY HELPFUL SO BETTER FIND SOME WAYS TO MAXIMIZE THE BENEFITS.

Print ads costs money.

Why not re purpose them and get them in front of your customers in new ways?

Tips to Maximize Your Marketing Dollar

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Tips to Maximize Your Marketing Dollar