7 tips to design a logo
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Seven tips to design a logo.TRANSCRIPT
7 Tips for Logo Design
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Be unique and clever
A logo is what helps make out a brand from its competitors, so it's important that the figure stands out from the rest.
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Understand the brand
Yes, a logo is an image, but it’s also an introduction to a brand. Every logo has some kind of a history, filled with meaning and purpose
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Color is a Key
How we define a color
Red: energetic, sexy, boldOrange: creative, friendly, youthfulYellow: sunny, inventive, optimismGreen: growth, organic, instructionalBlue: professional, medical, tranquil, trustworthyPurple: spiritual, wise, evocativeBlack: credible and powerfulWhite: simple, clean, purePink: fun and flirtyBrown: rural, historical, steady
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What's in a name?
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According to Airey, a logo consists of two elements: A wordmark and a symbol. Before a company can think about solely representing itself with a symbol, a great deal of advertising must be done (think: Starbucks or Mercedes). Some companies choose to stick to Logotype entirely, like Ray-Ban, Coca-Cola and IBM.
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Keep it easy and flexible
If you want your logo to be interesting keep it simple n sobber
Like: amazon, Fedex, Addida
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Don't expect instant success
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Use online resources and tools
For those who want to design on their own, sites like Logomaker.com and LogoYes.com are logo design interfaces that are easy-to-use and free — although, there is a fee to download higher quality versions for print.
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