7 Tips for Creating an

Effective Label Design

Do you want your product labels to stand out?

What is product labeling?

Product labeling is basically a way of stating that a

certain product belongs to you or your business. A

product label will have the product name on it, your

business’s logo and catch phrase, and any other

information you deem important.

An effective product label design is one that catches a

consumer’s attention—one that stands out among its

competitors. If you want to design a label for your

product that does just that, take a look at these tips:

1. Pick colors wisely.

When picking the color for your

label, think about the color of the

container it will be put on. If the

container is clear, consider the

color of the product.

Also make sure that the label color

will match the font color of the

product’s name and your

company’s name and logo. The

trick is to pick a color that will stand

out without being too loud or

distracting.

2. Be picky about fonts.

Don’t choose a standard

font like Times New Roman,

and don’t choose an

overused font like Papyrus.

Choose a font that’s unique

and creative and that

reflects not only the

personality of the product

you’re selling but also the

personality of your overall

business.

3. Make sure it’s

readable. With that said, make sure the font type you pick is also

readable. If it takes someone longer than a few

seconds to figure out what the label says, you’re in

trouble. The font should be easy on the eyes and easy

to read.

4. Consider using

images. Eye-catching images or graphics

can really help draw attention to

your product. However, you want

to find images that complement

the text, not distract from it.

The image should be compelling

and it should make sense. Don’t

slap an image on there just for

the sake of it. There should be a

need and a reason for it.

5. Factor in the material

type.

Remember that your overall label design needs to

work well with the material type. Some of the common

material choices are white, clear, or cream textured

paper. You should decide on a material type before

moving too far forward in the design process.

6. Think about the label

size.

Is the label going on a rounded

surface like a bottle or more of a

flat, square surface like a box?

The size and shape of the

container are going to affect

how big you can make your

label.

Don’t forget to factor this in

during the design process.

7. Don’t forget the label finish.

Decide whether you want a glossy or matte finish

added to your labels. A matte finish has more of a

classic, formal look while a glossy finish has more of a

shiny, reflective look. The finish type you choose

should go along with the type of design you’re

creating.

Let Streamline Plastics

Do Your Bottle Labeling Whether you’re just starting to design a label for your

product or you’ve just done the finishing touches,

Streamline Plastics can help you get those labels onto your

bottles.

Our bottle labeling process is as smooth and flawless as

you can get. Let us help you make the labeling process

easier by contacting us today.

You can call us at 801-782-3662 or visit us online at

www.streamlineplastics.com. You can also visit our website

to learn some quick facts on product labeling today.