Presented by

Brandi Palechek

Digital Media Strategist

www.mnwc.org

Digital Learning Webinar:7 Key Strategies to Rock Your

Page’s Facebook Timeline

Minnesota Women in Marketing and Communications

Note: The hashtag for today’s webinar is #mwmcdlw

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What You’ll Learn Today

• Brand Your Timeline Cover Photo• Optimize the About Section• Take Advantage of Custom Apps• Tell Your Story with Milestones• Engagement vs. Likes• Build Your Community• Leverage Facebook Insights• Q & A

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Brand Your Timeline Cover Photo

• Specs for cover image: 851 x 315• Specs for profile image: 180 x 180

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Brand Your Timeline Cover Photo

Restrictions for Timeline Images

• Price or purchase info, such as 40% off or “download” • Contact info, such as web address, email, mailing address or

other that should be in your About section• Reference to Facebook user interfaces such as “Like” or “share”• No calls to action, “Get It Now” or “Tell Your Friends”• No promotions, coupons or advertisements• Don’t infringe on copyrights or use a lot of text within the image

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Brand Your Timeline Cover Photo

Cover Strategy: Creative Branding

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Brand Your Timeline Cover Photo

Cover Strategy: Expand the Brand

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Brand Your Timeline Cover Photo

Cover Strategy: List Building

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Brand Your Timeline Cover Photo

Cover Strategy: List Building

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Brand Your Timeline Cover Photo

Cover Strategy: Make Them Curious

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Brand Your Timeline Cover Photo

Cover Strategy: Focus on Your Customer

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Brand Your Timeline Cover Photo

Cover Strategy: Highlight Unique Features

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Brand Your Timeline Cover Photo

Cover Strategy: Personal Branding

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Brand Your Timeline Cover Photo

Cover Strategy: Highlight Your Content

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Optimize the About Section

• About section varies by category• Limit to 165 characters• If you’re a local biz, your contact info will

show by default (Tip: Remove your phone number to fit in your URL)

• #1 Goal: Create a call to action!

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Optimize the About Section

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Take Advantage of Custom Apps

• “Tabs” are now called “Apps”• Specs: 810 pixels wide• Specs for thumbnail: 111 x 74 pixels• Up to 12 Apps will be show on your Timeline

(try to limit to 6 apps max)• Customize thumbnails to create calls to action

(no customization for Photos, Likes, Video, Notes, Events)

• Be strategic in placement of App thumbnails (keep the best above the fold)

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Take Advantage of Custom Apps

Custom Thumbnails for Apps

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Tell Your Story With Milestones

• Add milestones for company start date and other key moments.

• Use photos and video to draw attention and bring your story to life

• Include links to your website, blog, etc. within the milestones

• Customize the content to your industry• Ask open ended questions to encourage

fans to engage your Page

www.mnwc.org

Tell Your Story With Milestones

• Add milestones for company start date and other key moments

• Use photos and video to draw attention and bring your story to life

• Include links to your website, blog, etc. within the milestones

• Customize the content to your industry• Ask open ended questions to encourage

fans to engage your Page

www.mnwc.org

Tell Your Story With Milestones

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Highlight and Pin Posts

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Timeline Page Image Dimensions

• Cover photo: 851 x 315• Profile picture: 180 x 180• Thumbnail image: 111 x 74• Images within Wall posts: 404 x 404• Highlighted / Milestone images: 843 by 403

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Engagement vs. Likes

• Make an impression – engage your audience and get them to interact

• Get the attention of fans with eye catching images

• Create videos to show your expertise and gain the trust of your audience

• Ask good questions, make it fun and interesting• Don’t post and run!• Use the new features available to create

conversation and build your community

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Build Your Community

• Check out “Resent Posts By Others” to see who is talking about you and respond to their comments

• Connect with new fans and welcome them to your Facebook community

• Interact with other brands and individuals by using Facebook as your Page

• Invite Facebook friends to become a part of your Facebook community

• Use Facebook Ads to gain the attention of your fans and grow your audience

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Leverage Facebook Insights

• Dig through Page Insights to see when fans are interacting

• Use Facebook Insights to learn more about your audience demographic

• Identify popular topics by reviewing stats for Comments, Likes, and Shares

• Review reports to find out which posts have gone viral and see who is talking about your brand

• Tons of new good info! Use it to learn and grow!

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Questions?

Do you have any questions about the information covered in today’s webinar?

If so, please enter them into the Chat or Question Box on your GoToWebinar Control Panel.

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Let’s Get Social

Facebook: http://www.facebook.com/brandi.palechek

Google+: http://gplus.to/brandipal

YouTube: http://www.youtube.com/brandipal

LinkedIn: http://www.linkedin.com/in/brandipalechek

Tumblr: http://brandipal.tumblr.com

Twitter: @brandipal

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Thanks for joining us today!

Learning Lunch :: The Importance of Content StrategyKristina Halverson, CEO, Brain Traffic

http://www.braintraffic.com/Thursday, May 22nd @ 11:30AM

Register at http://www.mnwc.org/events/item/111.

Visit MNWC.org for more information and updates on our 2012-2013 programming season.