7 STRATEGIES FOR FINDINGYour First e-Commerce Product

One of the biggest challenges aspiring

entrepreneurs face today is finding a profit-making

product to sell.

Product ideas can come sporadically and strike you when you least expect it.

If that happens, it’s a wonderful stroke of luck!

FOR THE REST OF US THOUGH… Here are some strategies you can use to

help you brainstorm…

1. ANALYZING ORGANIC SEARCH DATA

• People use search engines for a number of different reasons, and one of them is when they need to find a specific product or service

• Invest in learning keyword research and SEO, it can be a goldmine of ideas

2. READING CONSUMER PRODUCT REVIEWS

• Product review and product discovery sites are a great source of customer opinions and wants

• There’s lots of good ones out there, like Uncrate, Outblush, and Cool Material.

3. SEARCHING IN ONLINE BUSINESS-TO-BUSINESS WHOLESALE SITES

• When it comes to wholesale, there’s no site better than Alibaba. Did you know they’re the biggest eCommerce company in the world?

• These kinds of sites are site is home to literally hundreds of thousands of products

• Alternative B2B product sites include Made-in-China, TradeKey & Global Sources

4. BROWSING TRENDING ITEMS FROM ONLINE MARKETPLACES• Amazon and eBay have a

special section where they display all their hottest products. And by hot, we mean “profit-making”.

• Kickstarter also features some of their most popular projects on Kickstarter Discover which may give you great ideas for your own eCommerce product.

5. PARTICIPATING IN SOCIAL DISCUSSION WEBSITES

• Spend an hour or two taking a look around social discussion sites, its a great way to brainstorm ideas

• Reddit is a great source of ideas. Take a look at subreddits that talk about what the most durable products are today, like Buy It For Life, or subreddits that discuss clever and unique items worth buying, like Shut Up And Take My Money.

6. IDENTIFYING CUSTOMER PAIN POINTS

• If your first eCommerce product solves people’s problems, then you can bet that it’s going to sell (with proper marketing, of course)

• Spend some time researching what consumers’ pain points are today

• It doesn’t have to be physical pain. It can be frustrations or negative experiences that can be addressed with the right product

7. FOLLOWING THE BIG WIGS• Even if you don’t know what

product yet to sell, maybe you already have an idea of which market you’d like to be in

• With a little research, you can find out what the biggest influencers in the industry are doing

• Their constant stream of content should give you an idea of what people are currently interested in

THANKS AND ONE MORE THING…

Once you get your store up and running, be sure to check out our marketing automation solutions at:

https://marketingsuiteplugin.com