7 steps to create a marketing plan

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marketing plan that gets you new customers, more visibility, and peace of 7 Your presentation will begin shortly… www.losangeleswebstrategies.com

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7 Steps to Create a marketing plan that gets you new customers, more visibility, and peace of mind

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Page 1: 7 Steps to Create a Marketing Plan

Steps to Create a marketing plan that gets you new customers, more visibility, and peace of mind!

7Your presentation will begin shortly…

www.losangeleswebstrategies.com

Page 2: 7 Steps to Create a Marketing Plan

Steps to Create a marketing plan that gets you new customers, more visibility, and peace of mind!7

Page 3: 7 Steps to Create a Marketing Plan

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AgendaI. The undeniable benefits of a marketing

plan

II. How to create a marketing plan, step-by-step (it’s not hard)

III. Best practices, worst practices, and other important things to considerwww.losangeleswebstrategies.com

Page 4: 7 Steps to Create a Marketing Plan

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THE UNDENIABLE BENEFITS OF A

MARKETING PLAN

act one

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“If you don’t know where you are going, any road will get you

there.”

- Lewis Carrollwww.losangeleswebstrategies.com

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“hope is not a strategy!”

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Who Uses a Marketing Plan?

+ every successful business

you can think of

+ Wal-mart, GE, Apple, BMW, bob’s burger shack…the best +whether they are big or small!

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Page 8: 7 Steps to Create a Marketing Plan

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What’s the Opposite of a Plan?

+ Nothing good – aimlessness, idleness, confusion, inertia

+ essential to maximize your business potential (NOT a pointless academic exercise)

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The Payoff of a Marketing Plan

+ clear understanding of

how

to maximize profit

+ Keep sight of big picture

+ Facilitates measurement

+ Get your team on same

pagewww.losangeleswebstrategies.com

Page 10: 7 Steps to Create a Marketing Plan

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HOW TO CREATE A MARKETING PLAN, STEP-BY-STEP (IT’S

NOT HARD)

Act two

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Step 1: Brainstorm+ Step back and

think!– How did the last year

go?

– What currently works for you?

– What doesn’t?

– What big ideas do you have for your business that you haven’t had time for yet?

– Don’t evaluate yet…just let it flow

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Step 2: Know Your Customer

+ Identify your target

customer– validate assumptions

about who they are and what they want

– Demographic information

– Psychographic information

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Step 2: Know Your Customer

+ Find out where they

“Hang out”– What magazines,

blogs, social media sites do they already use

– Where are they likely to find information about your products and/or services

– Leverage these existing “channels” to get highest ROI

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Step 2: Know Your Customer+ survey your customers

– Why did they buy from you?

– What do they think of your products/services/Brand?

– Do they also buy from your competition?

– How likely are they to recommend you to others?

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Step 3: Study Your Market

+ current state of marketplace

- Dollar size of market

- Sales and distribution set up

- Geographic area

- Competitors

- major trends to be aware of

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Step 4: Study Your Competition

+ list all major competitors

+ financial reports

+ product/service catalog

+ where are they strong?

+ where are they

vulnerable?

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Step 5: SWOT Analysis

+ Strengths, weaknesses, opportunities and threats

+ focus on finding 3 big +opportunities to take your +business to a new level

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Step 6: Set Clear Goals+ Realistic stretch goals

– Start with revenue– Develop quarterly milestones– Work backwards

+ develop road map to get there– introduce new products– raise prices– enter new territories, cross-sell,

etc.

+ Asses impact, ability to execute, budget

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Step 6: Set Clear Goals+ Determine measures of success

– track progress weekly and by campaign

– Put real-time (or close!) tracking in place

+ allocate budget across objectives

+ Conduct quarterly performance evaluation

+ Make adjustments as you go!

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Step 7: Schedule and Execute+ create a calendar

– Major objectives for entire year

– Detailed plan for next quarter

– Plan outline for following quarter

– keep it visible

+ Create 6-week daily action plan and assign

– Identify action owners

– identify specific to-dos

– Add them to calendar

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BEST PRACTICES, WORST PRACTICES,

AND OTHER IMPORTANT THINGS

TO CONSIDER

Act three

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Best Practices

+ Have fun…think big!

+ Battle small budget

with boldness +and

creativity

+ Involve your team

+ Focus on the “BIG FEW”www.losangeleswebstrategies.com

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Worst Practices

+ plan = academic

exercise

+ create and operate

in vacuum

+ failure to measure

+ failure to adjust

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Things to Consider…

+ Marketing is the most important thing to grow +your business!

+ Fail to plan = plan to fail

+ Be specific and action-oriented

+ Act, observe, adjust, act again

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Questions?

We’re here to help – Get in touch!

Page 26: 7 Steps to Create a Marketing Plan

We’d love to help.

• Just get in touch!

www.losangeleswebstrategies.com

(213) 607-9100