7 steps to business blogging success

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www.theprooffairy.com www.theprooffairy.com 7 Steps to Business Blogging Success Presented by Alison Neale The Proof Fairy

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Short presentation offering tips and hints to help you set up and maintain a business blog successfully. Includes some special offers on blogging set up and maintenance.

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Page 1: 7 steps to business blogging success

www.theprooffairy.comwww.theprooffairy.com

7 Steps to Business Blogging

Success

Presented by Alison Neale

The Proof Fairy

Page 2: 7 steps to business blogging success

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During this presentation you’ll find out:What you want your blog to achieve Which platform is best for youWhy you should update your blog

regularlyHow to be creative with content Why Google loves blogs How to keep them coming back for

more The Bloggers’ Code of Conduct 

Page 3: 7 steps to business blogging success

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About meBackground in media

& publishing

Started The Proof Fairy in Nov 2009

Proofreading, blogging, social media and WordPress

Keen writer!

Page 4: 7 steps to business blogging success

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What is a blog?

Bloga frequent, chronological

publication of personal thoughts and Web links.

To blogto maintain or add new entries to a

 blog.

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Why should you blog?

Websites with a blog get55% more traffic

than websites that don’t!

More traffic = more potential sales!

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1. Work out what you want your blog to achieve

Attract more traffic to your websiteCommunicate with existing customersShare your knowledge with the worldSearch engine optimisationA personal record

THE BEST BLOGS ACHIEVE ALL OF THE ABOVE!

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2. Choose your platform carefully!

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Top two blogging platforms

www.blogger.com www.wordpress.com (hosted)

or

www.wordpress.org (self hosted)

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Integrated blog or separate blog?INTEGRATED

Every post increases size of site

Improves SEOVisitors already on

your website!Fresh contentMaintain branded

look

SEPARATE

BacklinksUseful for

irrelevant blog

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3. Update your blog regularly

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Why updating regularly is important

Fresh content – for people and search engines

Return visitors!

Increase size of site

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4. Be creative with your content! Q&A Industry news Product launches Reviews Photo stories Videos Case studies Hints and tips How-to posts / videos Opinion In-house news Guest bloggers

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How long is a blog post?

400-600 words ...

Because we have short attention spa....

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5. Make the most of SEO ...

Target niche areas

Use keywords wisely

Google loves Wordpress!

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...but write for people, not computers!

London taxi tours is a London taxi tour company that provides London taxi tours around London.

Your London taxi tour driver can tell you lots about London during your London taxi tour and he will make your London taxi tour a London

taxi tour to remember.

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6. Attract an audience and send your message viral ...

Inform

Educate

Entertain!

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Blendtec: masters of viral marketing

Since 2006:180 MILLION views on YouTube

1000% increase in sales of blenders

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...Make it easy to share!RSS feedEmail subscriptionPost to social media

sites (twitterfeed.com)

Share/like buttonsEncourage

comments – and reply!

Engage with other bloggers

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7. The Bloggers’ Code of ConductTake responsibility not just for

your own words but also for the comments you allow on your blog

Don’t say anything online that you wouldn’t say in person

Ignore the trolls!

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To summarise ...1. Work out what you want your blog to

achieve2. Choose your platform carefully3. Update your blog regularly4. Be creative with content5. Remember the SEO benefits – but write

for people, not for computers6. Attract an audience – and send your

message viral7. Remember the Bloggers’ Code of

Conduct

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Before you go ... Thank you for watching this presentation! Here are

some special offers for you ...

12 months’ web hosting, domain name and WordPress installation

just £75 (normal price £150)

Standard blog package (4 unique posts per month + blog maintenance)

just £120 per month for 3 months(normal price £150)

Email [email protected] and quote SLIDESHARE2012 for special rates!

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The Proof Fairy

www.theprooffairy.com