7 Steps to Building a Better Brand1Who are you as a company?This presentation is about defining your company imageYour image represents who you are and what you stand for

2Step 1 - Defining your value and your audienceWhat is your company value?Why do people buy your product or service?Who is your target audience/those that you serve?Why is your company better?3Step 2 Colors, typography and graphicsWhen choosing your colors, typography, and graphics, look for those elements that convey your valueDesign elements play an important role for how you are perceived in the marketAre you a friendly and approachable company? Are you a strong, stable, secure company?Whatever you want to be align your logo, colors, type and graphics around that ideal.

4Step 3 Brand GuidelinesCreate Brand Guidelines, or a document that not only expresses how to use the logo and other trademarks, but that expresses the value proposition, mission statement, colors for print and web, and types of graphicsMany people in a company can use these guidelines including marketing, sales, product development, support, executive staff, human resources, IT, and the list goes on 5Step 4 - ResourcesAll lot of work goes into building a brand, so dont lose momentum after launching a new brandTake all of the graphics assets, logo variations, graphic files, brand guidelines, office templates etc and place them in an area that all employees can get toIntranets, portals, wikis, and password protected sites on the net work greatDont forget to get the word out and soon you will see everyone using the resources6Step 5 - ConsistencyConsistently represent your brand across all impressionsWhether its a web site advertisement, a press release, a company T-shirt, a datasheet, or a product, use the same logo, colors, type, graphic families and soon people with identify your brand7Step 6 Review and RenewIts important to assess your brand every few yearsAsk people what they think about you as a companyAsk them about your brand and how it makes them feel or more importantly how they actIf need be, make modifications until you get it rightA good brand can last 5-10 years or a lifetime8Step 7 Make it funHave fun developing and sharing your company brand with the worldIt takes a little bit of strategic planning and focus, but once you do the legwork, your brand can create value and sales for years to come9