7 steps to better wfm strategies
DESCRIPTION
A recent survey of more than 200 retail executives highlighted significant opportunities for retailers to increase ROI through smarter workforce management (WFM). Almost three quarters (74%) of survey respondents said they do not have highly efficient WFM operations processes in place. Retailers need to focus on scheduling, payroll, labor standards and more in order to improve their ability to deliver better customer service.TRANSCRIPT
Improving Profits With Better WFM Strategies
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About Retail TouchPoints
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Panelists
Debbie Hauss
Editor-in-ChiefRetail TouchPoints
MODERATOR
Vince JacksonDirector of Strategic Services
Workforce Insight
Virginia BalcomCOO
Lighthaus
Anthony FullerManager of Staffing &
Scheduling
Century 21 Retail
Century 21 Department Stores
Tomorrow,” bringing to life a vision of the future. The owners visited this fair and the Century 21 Department Store name was born. Starting with our first location in downtown Manhattan, we have expanded to a total of eight stores across the New York/New Jersey area. We then brought the Century 21 experience online in the spring of 2011 with the launch of c21stores.com.
Century 21 Department Store is a legendary New York City retailer where you can find top designer merchandise at incredibly low prices. For over 50 years, Century 21 has made high fashion affordable and attainable every day.
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Our store name came to us from the World’s Fair, which was also named the Century 21 Exhibition. This fair showcased a large exhibit called “Century 21 – The World of
200 Retailers Shared Their Insights
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Retail success pivots on delivering stellar and consistent customer service in every store, every day —but only 2% of retailers are able to do so.
• Just 65% said scheduling methods directly impact revenue growth
• 88% need to improve payroll allocation
• 54% don’t measure staff acceptance of new WFM processes.
The 7 Ways To Improve Bottom-Line Performance
1. Deliver More Proficient Scheduling Practices
2. Maximize Payroll Efficiency
3. Improve The Efficiency Of WFM Operational Processes
4. Evaluate And Improve Labor Standards Compliance;
5. Optimize Time & Attendance
6. Reward And Retrain Employees For Higher WFM ROI
7. Emphasize Forecasting
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6 WFM Priorities
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Prioritize the importance of each activity to your business.
1. Deliver More Proficient Scheduling Practices
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Rate the effectiveness and maturity of your Labor
Scheduling, where 1 is the least effective and mature,
and 10 is the most effective and mature.
Poll Question 1
Do you currently use traffic data to help determine employee scheduling?
• Yes
• No
• No, but plan to incorporate in the near future
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2. Maximize Payroll Efficiency
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Rate the effectiveness and maturity of your Payroll
Budgeting process, where 1 is least effective and mature,
and 10 is the most effective and mature.
Payroll: Top Down vs. Bottom Up
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We have quantified our customer experience and have verified that we are allocating enough payroll to execute it.
Our budgeting process is built from the bottom up and takes all tasks and the customer experience into consideration.
3. Improve The Efficiency Of WFM Operational Processes
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Rate the effectiveness of your change management
strategies related to how you roll out new business
processes or new technologies, where 1 is the least
effective and 10 is the most effective.
4. Evaluate And Improve Labor Standards Compliance
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My organization has no issues with compliance to our scheduling policies.
Our task work is balanced and funded to ensure all tasks can be executed and still maintain a consistent customer experience.
Poll Question 2
Do you currently have effective Labor Standards in place?
• Yes
• No
• No, but working on it
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Labor Standards Maturity
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Rate the effectiveness and maturity of your Labor
Standards, where 1 is the least effective and mature,
and 10 is the most effective and mature.
5. Optimize Time & Attendance
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Rate the effectiveness and maturity of your Time and
Attendance processes, where 1 is the least effective
and mature, and 10 is the most effective and mature.
6. Reward And Retrain Employees For Higher WFM ROI
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Our people are our competitive advantage in the market and key to increasing our market share.
Poll Question 3
Do you spend an adequate amount of time training employees?
• Yes
• No
• No, but we are working on improvements
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7. Emphasize Forecasting
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Rate the effectiveness and maturity of your Forecasting
process, where 1 is the least effective and mature, and
10 is the most effective and mature.
Conclusion: Evaluate Systems & Embrace Change
When existing WFM procedures can’t support that
defined customer experience, it’s time to take action!
Retailers must:
1. Evaluate inadequate labor models that sacrifice lucrative opportunities.
2. Embrace new WFM technologies that allow more customer-facing time to be spent in aisles at the point of decision, to better impact profits.
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Q&A // Submit Your Questions
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Q&A // Panelists
Debbie Hauss
Editor-in-ChiefRetail TouchPoints
MODERATOR
Vince JacksonDirector of Strategic Services
Workforce Insight
Virginia BalcomCOO
Lighthaus
Anthony FullerManager of Staffing &
Scheduling
Century 21 Retail
#WFM
Thank You!QUESTIONS?
• Debbie Hauss: [email protected]
• Anthony Fuller: [email protected]
• Virginia Balcom: [email protected]
• Vince Jackson: [email protected]
Download the complete report:
7 Ways to Improve Profits
With Better WFM Strategies
http://rtou.ch/wfmstrategies