7 social media marketing tips

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7 Social Media Marketing Tips With the ever increasing popularity of social media websites, businesses are turning to social networking sites and online forums to conduct social media marketing. When done correctly, this marketing tactic promises to reach a wide customer base in an efficient manner, translating to higher customer traffic and increased sales. What follows are seven social marketing tips that will help you maximize the potential of your online marketing presence.

Social Media Marketing Tip 1 - Create a Facebook Page According to a 2011 social media report conducted by the Nielsen Company, web users spend nearly a quarter of their time on social media sites, and Facebook - boasting over 140 million users - remains the most popular of these social networking sites. Faced with these statistics, it is necessary for your business to create a Facebook profile as a social media marketing tactic. Once this page is set up, you should make sure to keep your business profile engaging by posting updates often, promptly responding to questions from site visitors, conducting questionnaires on the site, and offering Facebook-exclusive discounts.

Social Media Marketing Tip 2 - Publish a Blog Blogging is another way to tap into the social networking phenomenon to generate more business. By writing, publishing, and updating your company blog, you can keep customers updated on the latest products and promotions. The blog should offer links to your official company site or to other corporate sponsored social media sites, and the content should be engaging and accessible to readers. Essentially, a blog is a chance to reach customers and market to them by showing a more personal side of your company.

Social Media Marketing Tip 3 - Generate Twitter Followers Like Facebook, Twitter is an incredibly popular and frequently visited social networking site, and it is an excellent way for you to spread the word about your brand or a particular product or service. Twitter becomes more effective as a social media marketing tool as the number of “followers” increases, so it is important to provide links to a Twitter account on your other marketing materials, and to tweet and re-tweet frequently to establish a site presence and encourage people to subscribe to your Twitter feed.

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Social Media Marketing Tip 4 - Sign Up for LinkedIn LinkedIn is an effective way to network with other business professionals, and can help your company get a better sense of your competition - or help you find potential investors and partners. As with other social media sites, it is important to link this profile to your other online content (such as your company blogs or websites) to provide as much information to interested parties as possible. Make sure to participate in LinkedIn’s Q&A sessions, and to make much of the information about your company on a LinkedIn account public.

Social Media Marketing Tip 5 - Consider Video Marketing Posting videos to your company website and to YouTube can help establish brand image and create buzz around a particular promotion. Videos can provide information about a certain product, about company employees, or it can offer a general overview of your company. Whatever the content, it is important that the video looks and sounds professional, and that it grabs viewers’ attention early with a catchy headline or title.

Social Media Marketing Tip 6 - Open a Slideshare Account Slideshare offers you a way to turn your PowerPoint presentations into social media marketing tools. This program allows members to upload PowerPoint documents to the web, revise them as necessary, and link them to other social media accounts like Twitter or Facebook. Just make sure to license or copyright the material, so intellectual property cannot be stolen.

Social Media Marketing Tip 7 - Offer Incentives for Sign-Ups The key to ensuring that these social media marketing tactics work is generating Facebook likes, Twitter followers, YouTube visitors, etc. To encourage individuals to “like” a page or subscribe to a Twitter feed, you should offer incentives, such as immediate discounts or the promise of future coupons and promotions that are exclusively reserved for those who sign up. The future of marketing lies in social media: with the number of online shoppers, Facebook users, Tweets, and YouTube posts increasing daily, social media sites are the best place to find the most customers. When adopting social media marketing tools, however, you must remember to frequently update your profiles and pages to stay current. Frequent check-ups of your social media sites will ensure that your company provides the fresh engaging content that consumers are searching for today. Learn more & see what professional grade online marketing looks like: SpreadCast Online Marketing Solutions


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7 social media marketing tips

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