7 SIMPLE

STEPS

TO

SEO

This article is meant for beginners who are new to SEO and for old-

timers who are seeking new ways to get things done faster.

When thinking about Search Engine Optimization for your site, you

must always keep in mind that the basic purpose of your web-site is

to make you money. You make money when more people come to

your site to purchase things they need. When your web-site has

content they like, they spend money with you.

Must See: The Latest Bing Vs Google Test

The sole reason you need to show up on search engines, is to let

people spot you among the multitude of competitors. To be the first

among the few sites a user actually visits, you need to come up

among the top few. This is why you use Search Engine

Optimization (SEO).

So when you prepare your site, remember that your site should cater

mainly to human tastes, not just that of the Search Engines. To have

a web-site that is great for search-engines but unbearable to humans

is just waste of your time.

Most important : Get your web page in shape. Remember, people

have tastes, likes, dislikes, emotions. Build a site for people.

Then,

1) Research your keywords thoroughly. Put your keywords in all the

right places like Title tags, Meta Tags, Alt for images etc. Make sure

your links are properly formatted. Read up on keyword Mastery and

keyword research as well as how to place your keywords on the

page.

2) Create great content. Search Engines provide you better ranking

if you have better content. People visit your page for the content you

have. Search Engines think that you have better content if you have

ever new/updated content. The articles you have should reflect the

title of your page. It should be about your core business or somehow

affiliated with it.

High Pr Pdf Submission Sites List

You could either have content written by yourselves or republished

with consent. The idea is to have people spend more time on your

web-site. The more time they spend on your site, the better your

chances of making a sale. If you are not very good at writing

articles, you can get others to write them for you. There are quite a

few websites that provide you with cheap content.

3) Create a google sitemap for use by google. This is a small xml

file with the following values for each of your pages that you would

like Google to index: url, last modified, change frequency, and

priority. Make sure you submit this sitemap to google.

4) Publish your articles with article submission sites. Always have

links within your articles to link back to your own site. Search

Engines look for inward pointing links to your site. The higher the

PageRank of sites your links appear, the better for you. There are

tools available that find such sites for you.

5) If you are into email marketing (and I am yet to see a single

instance where you should not be), always link back to your site

from your email. Give your reader the opportunity to visit your site

by clicking the link on the email.

6) Some websites have made it easy for others to link back to them.

Scripts are available free all over the internet to accomplish this.

Like I said before, Search Engines love a site that other people love

to link to. It is pretty easy to provide a link.

7) Read up on google’s suggestions.

http://www.google.com/webmasters/ . You will also find various

tools here to help you with preparing your site for submission to

google. These include tools to check which pages on your site have

been indexed.

Very Important: Study your competition. See what they are doing to

get to the top. ( There are tools that help you do this; see footnote.)

Recommended: How To Increase Google Pagerank Of Your

Website Fast

Bonus tips:

Add title tags for text links. These are similar to Alt tags for image links.

Study your PageRank religiously. Add your navigation menus to the top and the bottom of the

page. Consider affiliate linking to sell your products(More links pointing

to you plus more people selling for you). Consider advertising on other web-sites(More links pointing to

you).

Now that you are on your way to SEO heaven, let me add a few

words of caution:

Avoid using the same title tag on all pages. Avoid using link farms to get inbound links. Search Engines catch

up soon enough and you end up being shunned. Avoid using “Click here to…” as anchor text. Avoid using Submission Services for submitting to search engines.

Remember that any attempt to “over-optimize” your site in an effort to cheat the search-engine spiders could get you banned too.

Of the various tools we have used in the past, two stand out.

#1 Pick: SEO Elite Website: www.eliteSEOtool.com Cost = $167

(lifetime free upgrades and no annual fees) Top Features: Finds best

link partners with authority ranking; Automates link process;

Monitors existing inbound links; keeps a watchful eye on your

competition; Provides great Site Optimization Comments; Test

Results: 100+ rankings mostly 1s , few 2s in 5 weeks : Good for

beginners as well as experts. Very cost effective. 8 week trial

period.

#2 Pick: WebPosition Website: www.webposition.com Cost = $389

WebPosition Pro or $149 Standard (plus $99 per year subscription

fees for either) Test Results: 44 top 5 rankings in Google in eight

weeks – Mostly 3’s and 4’s. Top Features: A little out of its depth

when it comes to automatic linking capabilities. Reporting is nice. 4

week trial period.

Either tool is pretty easy to get started with & should pose you no

problems.

You are all set to SEO your way to the top!

Happy hunting!

Must Read: How To Get Google Adsense Approval in 24 Hours

7 SIMPLE

STEPS

TO

SEO