Erik Deckers

7 Secrets of SEO

@edeckers

#1. Keywords are key, uh

words

http://adwords.google.com/select/KeywordToolExternal

2. Tags, You're It

Use Tags In...

<title> tags

<Title>7 Secrets of SEO</title>

Use Tags In...

Description

"I'll be talking about the 7 Secrets of SEO at the Exploring Social Media

Summit on Wednesday, May 18, 2011."

Use Tags In...

Anchor Text

"I'll be talking about the 7 Secrets of SEO at the Exploring Social Media

Summit on Wednesday, May 18, 2011."

This is NOT Anchor Text

"I'll be talking about the 7 Secrets of SEO at the Exploring Social Media

Summit on Wednesday, May 18, 2011."

Use Tags In...

Body Copy

"I learned the secrets of SEO a long time ago, when I was working at a small..."

This is NOT Good Body Copy

I'll be talking about the Secrets of SEO, so if you want to learn about the Secrets of SEO, come visit my Secrets of SEO talk at #ESMToledo.

3. Master Your Domain

Keywords Here Too

• ToledoPublicRelations.com

• Toledo-Public-Relations.com

• PublicRelationsofToledo.com

• OutstandingToledoPublicRelations.com

• DontMakeYourDomainsTooLongForToledoPublicRelations.com

Meta Secret #1: Backlinks

(get it?)

4. Photos & Videos

5. Social Sharing

6. Microsites

ToledoPublicRelations.comBowlingGreenPublicRelations.com

DefiancePublicRelations.com

BowlingGreenPublicRelations.com

DefiancePublicRelations.com

ToledoPublicRelations.com

AllenMireles.com

Don't Forget Local

7. Write Good Shit — Jason Falls

Read meErikDeckers.com ProBlogService.com

Erik@problogservice.com@edeckers

Reach me

Thank you!

Photo CreditsChain - Just.Luc - http://www.flickr.com/photos/9619972@N08/Monkeys Playing Tag - Masashi Mochida - http://www.flickr.com/photos/41460120@N04/Supine Photographer - Caro Sparks - http://www.flickr.com/photos/laburbuja/Top Gun spoof - 12StarsMedia.com/Rocky Walls - http://www.12starsmedia.com/Moleskine & Pilot Pen - Erik Deckers - http://problogservice.com/blog