7 reasons why you should use virtual reality demos at trade shows
TRANSCRIPT
7 REASONS TO USEVIRTUAL REALITY AT TRADE SHOWS
Trade show attendees are willing to spend a lot of time at your booth -- several minutes if you give them the right experience.
There's no other venue where so many prospects will give you so much face time. Make it count. Give them the best possible product demo experience using Virtual Reality.
• 4 out of 5 attendees are potential customers for exhibitors
• A thoughtful, memorable demo plays a big role in moving a potential customer closer to a deal
• Virtual Reality is the best way to deliver a thoughtful, memorable demo
Provide your trade show attendees with the best possible experience using Virtual Reality (VR).
They'll appreciate an immersive, lifelike product demo far more than a cookie-cutter sales pitch - They'll remember it.
Brand awareness is driven by recallRecall is driven by experiences
A Virtual Reality demo provides the best possible experience on the trade show floor
In other words: VR demo --> experience ---> recall --> brand awareness
Seeing "what's new" has been the #1 reason to attend trade shows for 25 years!
Today, Virtual Reality is all the rage, yet most attendees haven't yet experienced it. Now is the time to captivate your audience with a memorable VR demo
McDonald's leveraged the power of Virtual Reality to engage their audience at SXSW, a premier technology conference.
Their "Virtual Happy Meal" enables attendees to get inside a Happy Meal Box and decorate it with virtual paintbrushes, balloons, and lasers
In Sweden, the company has started experimenting with meal boxes that transform into VR headsets (similar to the Google Cardboard)
It's true. "Learning by doing" is the best way to enhance product knowledgeVirtual Reality demos enable trade show attendees to explore your product on their own
Attendees can ask questions while exploring the product, which makes the interaction between you and them more natural than a conventional sales pitch.
