7 proven strategies to maximize twitter and instagram for your business
TRANSCRIPT
Dave KerpenCEO, Likeable Local@DaveKerpen
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Your Host!
30% of SMBs use LinkedIn regularly—making it the most frequented platform.
Sources: Inc, LinkedIn, Marketing Land
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A Tale of Twitter...
In Las Vegas
About the Aria And the Rio
And how a little empathy goes
a long way!
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7 Proven Strategies to Maximize Twitter and Instagram for Your Business
1. LISTEN Strategically and RESPOND
2. REPEAT Great Content (Twitter)
3. #HASHTAG Wisely
4. ADVERTISE Smarter
5. Ask Users to “TAG A FRIEND” (Instagram)
6. Utilize VIDEOS / STORIES
7. CROSS PROMOTE Social Pages
1. Listen Strategically and Respond
– What’s important to your business?
– What’s important to your customers?
– Who’s important to your customers?
• Find the right keywords and hashtags to tap into the
Twitter & Instagram conversation!
• Listen to influencers, they’re the people who your
customers are also listening to.
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Why Listen? • Makes people feel heard
• Helps companies gain a better understanding of their customers
• Uncovers new opportunities
• Contributes to future product planning by discovering customers’ likes and dislikes and wants and needs
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How to Respond
• Customer service is no longer just phone lines.
• Twitter & Instagram are now where people turn to express their opinions.
• PUBLIC! Everything is out there for the world to see.
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Respond to everyone
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• 71% of customer complaints on Twitter go unanswered
• YET, 83% of people appreciate being answered by a
company when they receive a response
• HOWEVER, 63% would not like it or hate it if the company
contacted them about something other than their complaint
tweet
• SO, when on Twitter, respond to customers with a timely
and pertinent response
Respond to everyone
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2. Repeat Great Content (Twitter)
• The average shelf life of a tweet is 20 minutes
• How do you maximize your Twitter exposure?
• REPEAT TWEETS!
• “Repeating a tweet gets you 86% as much performance as the initial tweet!”
• Twitter Reverb helps with repeating
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3. #Hashtag wisely
• Hashtags are the Twitter & Instagram equivalent to keywords
• Just like keywords are important to helping your blog’s visibility, hashtags are important to helping your Twitter & Instagram’s visibility
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1) Choose a hashtag
beforehand for your
initiatives
2) Make it simple
3) Make it easy to use
4) Make it FUN (and
informative)!
#Hashtagging Tips
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4. Advertise smarter on TwitterThe Keys to Twitter Ads and Promoted Tweets
• Set an objective
• Find your target audience
• Be creative, make an impression!
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Objective Setting• What do you want to do with your ad campaign?
More followers?
More clickthroughs?
More engagement?
More app installs?
More leads?
• It is important to know what you want to do and set goals.
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Target Audience• Who do you want to see your ads?
• Twitter provides dozens of different options to narrow your criteria to find YOUR perfect audience.
• OR you can also upload a list of contacts and create a lookalike audience based on people you know are receptive to your ads.
• A targeted audience is a way to more efficiently market.
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Target Audience
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Be creative. Be unique. Stand out!• Visual content is consumed most directly on social media,
so having clear imaging is imperative.
Ad Copy Rules of Thumb:
1. Be Clear and Concise
2. Keep Your Objective in Mind
3. Always Be Helping
• Don’t forget to optimize your visuals for mobile too!
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Instagram Advertising
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• Uses all the same tools and perimeters as Facebook ads
• Same types of Ads: Awareness, Consideration, Conversion
• Just add your Instagram account to your Facebook Business Page
Instagram Advertising
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• Same demographic options are used as well
• Target area, age, gender, and specific details: such as ‘in a relationship’.
5. Ask Users to “tag a Friend” (Instagram)
• Ask your followers to tag a friend for an event you are promoting or any contest you are running
• A referral is the best way you can support your favorite small business
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6. Utilize Videos / Stories / Live• Videos grab viewers attention and increase
engagement
• They can alert customers to any campaigns you are currently running
• They can show potential customers a view into your business
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Videos / Stories / Live
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7. Cross Promote Social Pages
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• Make sure your existing fans know you’re on Twitter & Instagram
• Instagram makes it simple to share your images to Facebook, Twitter, Tumbler etc….
7. Cross Promote Social Pages
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• A study of over 1 billion Facebook posts from 3 million brand pages found that images posted to Facebook via Instagram receive more engagement than natively published images
Source:buzzsumo.com
Let’s Review!1. LISTEN Strategically and RESPOND
2. REPEAT Great Content (Twitter)
3. #HASHTAG Wisely
4. ADVERTISE Smarter
5. Ask Users to “TAG A FRIEND” (Instagram)
6. Utilize VIDEOS / STORIES
7. CROSS PROMOTE Social Pages
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Want to Learn More about Likeable Local?
1. SET UP a time to learn more!2. SAVE BIG $$ on packages before Presidents Day!
(2/17)
-Set Up a free demo LikeableDemo.com-OR CALL 212.359.4347
See How Likeable Hub can help you be more successful by automating social media
Thank You/Grand Prize! CONTACTDave Kerpen
TWITTER@davekerpen
PHONE212-359-4355
Questions?
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