7 must do strategies for successful online real estate lead generation

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Today if you want to generate more and better leads, and convert more of those into sales, this e-book series offers you a combination of 7 approaches which makes you a sure shot winner in Realty.

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  • 7 Must Do Strategies for

    Successful Online Real Estate

    Lead Generation (Part -1)

    THE ESSENTIALS FOR A RISE IN YOUR CAREER IN A NEW AGE REAL ESTATE MARKETING

    Today if you want to generate more and better leads,

    and convert more of those into sales, this e-book series

    offers you a combination of 7 approaches which makes

    you a sure shot winner in Realty.

    A publication of

  • 7 Must Dos for Successful Online Real estate Lead Generation

    Copyrights Waybeo Inc| www.waybeo.com | www.bounzd.com 2

    About the Author

    Shiv Shankar M S Waybeo Cloud Communications

    Shiv is the Co-founder and CMO of Waybeo Inc the

    leaders in Click to Call and Inbound Call tracking

    Solutions. A geek turned marketer, Shiv heads the

    complete marketing strategies at Waybeo Inc.

    The inspiration for this E-Book is from a new initiative

    by Brian Clark who is The Co-founder of

    CopyBlogger.com the leaders in Content Marketing.

    With Shivs experience of working with 100s of Realty

    companies for improving their online lead generation

    with his Cloud based communication products he

    designed this E-book specifically for Real Estate

    marketers.

    Get connected with him at

    Linkedin | Facebook | Twitter

    Table of Contents Introduction: Why you need to rethink?

    Part-1 Killer Content Strategy & Website Providing Live Personal Assistance Social as the new age Goldmine for Referral Leads

    Part-2 Reach Global Customers breaking Geographical Barriers Winning in Google is the ultimate key to flood of leads

    Part-3 Do not kill a lead, by not responding within 5 minutes. Better the Analytics you got, the faster you will succeed

    This E-book includes the three strategies listed in the Part 1.

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    INTRODUCTION

    WHY YOU NEED TO

    RETHINK?

    It would be an understatement to say

    that the Internet turned the real

    estate business on its head.

    More precisely, the public availability

    of real estate listings, in online world

    ravaged the industry as it was.

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    The traditional Party is Over & You need a New Approach

    It would be an understatement to say that the Internet turned the real estate business on its head. More precisely, the public availability of real estate listings, in online world ravaged the industry as it was. We are living in the Information Age. Want to know the length of the Bandra- Worli Sea Link? Where the New York Stock Exchange closed last night? The Last flight leaving from Delhi to Amsterdam, today? Jump on the Internet. Search. And in less than sixty seconds you can have your answer. Looking for a Double bedroom house in Gurgaon Sector-26? A Studio apartment in South Mumbai? Lakefront Villas in South Kerala? The Google Listings will go on page after page. The single advantage you and the real estate agents hold is gone. You are no longer the gate keeper. Youve lost your monopoly on the information, and its never coming back. Let me repeat that, because its critical that you understand: the exclusive advantage you had before the rise of the Internet is never coming back. This changes your work day. Your morning routine remains the same (jog, brush teeth, drop children off at school). What changes is what you do at the office. Your first mistake would be to pick up that phone and call that list your broker/agent gave you.

    THE INFORMATION ERA:

    Good for Consumers. Not Good for Real Estate Marketers.

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    How to Reach the Home Buyers Today?

    You have taken the bad news already, its fine. Now lets move confidently into the realm of what is actually going to work today. Its not just the technology, but the people youre marketing to have also changed.

    Thats the Millennials. Generation Next. Generation Y. The Net Generation. Theyre even willing to make hard sacrifices in order to buy a home getting a second job or living with parents. And keep in mind, buying a home is the number one indicator of success to this age group. These people want to buy homes. Millennials not only have the desire, but the purchasing power to buy a home. Are you prepared to win them over? Millennials use their phones to text, surf the Internet, update social networks, and listen to music not to make phone calls, let alone return a phone call to a real estate agent. Your strategy of getting in front of them has to be different.

    94% of consumers start their home search online.

    Thats huge. But the next number is even more

    significant to you:

    96% of first- time home buyers start their home search online.

    And heres the deal. According to some latest

    research reports:

    The average age of first time home

    buyers in the India is 31.

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    Just Claiming Expertise is not Enough, You Have to Demonstrate It

    Basically, theyre looking to gather as much information about the local market in order to determine whether its actually a place they want to live. A simple house listing isnt going to give them that information. Its going to take more and its got to be sophisticated. The modern real estate consumer only cares about a website has the information that theyre looking for. They only care if can they trust the site. They only care if it will quickly, simply, and faithfully answer their questions that they have about the area, and about the home buying process. Here is the good news in all of this If youre willing to strategically innovate your work, life as a real estate marketer can be very good again.

    You can dominate your market.

    You can rise above the noise.

    Position yourself as the top authority in your market.

    Obtain and maintain first contact with the consumer in the real estate transaction.

    And you can do this for a fraction of the traditional marketing expense. With our experience in working with 100s of real estate companies and improving their inbound lead generation, we are providing you with these sure shot strategies you could try to definitely be a winner in your segment.

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    CHAPTER 1

    KILLER CONTENT

    STRATEGY & WEBSITE

    While todays website design concepts

    are more minimalistic and simple, the

    look and feel of real estate websites has

    to be luxurious, aspirational while being

    simple which a real challenge is.

    To win today, its not only about your

    website; you need to have an overall

    content strategy for creating, sharing

    and offering informative contents to

    woo your potential customers.

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    The visitor coming to your website has to start with a positive impression of the way your site look, and

    they need to know that you care about your online image investing time & money to do it right.

    Focus should be on the customer and not your business

    This is the first and most important concept you need to have in mind while designing your website. The

    entire design, navigation and purpose of the website are to convert a visitor to your customer and

    generate an enquiry from the website.

    Consider what they want to know about your project like location, lifestyle amenities, legal information

    and licenses, architecture details, image gallery, project completion status updates, Loan and EMI

    calculators, nearby accessible facilities, beautiful property photos, neighbourhood photos etc.

    If you need to need more about Customer Conversion centred design strategies, you can download the

    eBook here from Unbounce and Hubspot.

    Display the Price Range of your Project in the website

    The first thing that a potential real estate buyer decides is the budget he can allocate for the purchase of

    a home. The Companies who are displaying the price of a Property/Project generates 3 times more

    enquiries than those who are not displaying the price.

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    Make Blogging a part of your professional lifestyle

    Blog is loved by search engines, visitors and your website. Having a constantly updated blog with informative

    posts for your target audience helps you to get more fan following. You can get better SEO rankings for any

    number of keywords and it improves the rank of your website if integrated with the blog perfectly.

    Call to Action: The Goal you need for each page in your website

    Each inner page in your website will be having a goal as a part of the total navigation strategy. For e.g. The

    goal of a page displaying the details of a project/property is to make the website visitor aspiring for it and

    send an enquiry to know more details.

    So Primary call to action button can be an enq