7 MISTAKES THAT WILL KILL YOUR ECOMMERCE BUSINESS

By WebAlive

1. CHOOSING THE WRONG PLATFORM

The Ecommerce platform market isn’t a tiny one, there are literally hundreds of options available. To find out the right one, consider the following things – your product type (digital/physical), stock size, payment method, self-hosted or hosted, payment plan, etc.

2. NOT HAVING RESPONSIVE WEBSITE

"Statistics show that more and more people are doing their research and shopping on mobile devices. In fact, 57% of consumers will not recommend a business with a poorly designed mobile site," says Chris Belew, CEO, Apptive.

3. NOT MAKING SURE YOUR WEBSITE IS SECURE

25% users stopped an online purchase because of website security concerns. When it comes to ecommerce security, the strongest method is SSL using public key encryption. Make sure to display the SSL and any other security capabilities on the shopping cart and check-out pages.

4. BAD OR NO SEARCH CAPABILITY

"Customers who use on-site search to find products are more than three times more likely to convert than customers who don't," says Andy Eades, ecommerce consultant. Review your existing search option and speak with your developers about how you can implement a better search solution.

5. POOR IMAGES

A case study from Visual Website Optimizer showcased that product with large images and product description viewable on mouse resulted in a straight 9.46% increase in sales. It's important to show multiple angles, and if the options change the appearance, such as the color, multiple options. Also make sure the photo is big enough to zoom in on, especially with a smartphone.

6. NOT HAVING UNIQUE PRODUCT DESCRIPTION

Most of the ecommerce retailers copy product description from the manufacturer website which is consider one of the biggest mistakes. Adding unique product description not only help you stand apart from the competition, but also boost your ranking.

7. LACK OF SHIPPING & WARRANTY INFORMATION

22% of cart abandonments happen due to lack of shipping and warranty information. Therefore, it’s essential to provide detailed information which will be well understood by the visitors. It is also important for you to offer multiple shipping options as some might expect an overnight delivery, whereas some might rather opt for a cost-effective option.

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Sources:https://www.webalive.com.au/7-mistakes-that-will-kill-your-ecommerce-business/