7 Lessons from Guy Kawasaki

they won’t teach you at business school

Make meaning 1

The best reason to start a company is

to make money

The best reason to start a company is

to make money meaning

Do good

have fun“Do good,have fun,

and the money will come

— Richard Branson

Make a mantra 2

Make a mission statement

Make a mission statement

mantra

The mission of Wendy’s is to deliver superior quality products and services for our customers and communities,

through leadership, innovation and partnerships.

The mission of Wendy’s is to deliver superior quality products and services for our customers and communities,

through leadership, innovation and partnerships.

this is a mission statement

The mission of Wendy’s is to deliver superior quality products and services for our customers and communities,

through leadership, innovation and partnerships.

this is a mission statementuseless

Quality is our recipe

Quality is our recipe

this is a mantra

Music for everyone

Democratize design

Just do it

Jump to the next curve

3

Don’t be content with doing things 10% better.

Do things 10 times better.

Jeff Bezos went from 250,000

books in an analog book store to

2.5 million books in a digital book store.

Jeff Bezos went from 250,000

books in an analog book store to

2.5 million books in a digital book store.

he jumped to the next curve

Don’t worry, be crappy!

4

Don’t wait for your product to be perfect.

Don’t wait for your product to be perfect.

get going!

Lots of things made the first Macintosh in 1984 a piece of crap, but it was a revolutionary piece of crap.

— Guy Kawasaki “

Follow the 10/20/30 rule

5

This is for presenters

max 10 slides

max 20 minutes

min 30 points

Hire better than yourself

6

A players hire A players

A players hire A players

A +

Be a mensch7

like him

Help people who cannot help you

Do the right thing.

The right way.

Pay backsociety

Follow the 10/20/30 ruleDon’t worry, be crappy! Hire better than yourself

Make meaning Make a mantra Jump to the next curve

Be a mensch

1 2 3

4 5 6

7

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Guy Kawasaki via guykawasaki.com Money by fsecarvt Richard Branson by WSJ Loud speaker by unknown source LaFerrari by Otis Blank Waiting by Ulf Bodin Steve Jobs via ffbsccn Bill Gates and Steve Ballmer via 429 Lazy by Tony Delgrosso Dalai Lama by Christopher Michel Martin Luther King by Deviant Art Bill Gates via Business Insider

the things that are Caesar’s