7 KEY IMPERATIVESFOR B2B MARKETERSTHE DIGITAL MARKETING LANDSCAPE

www.siftmedia.co.uk/digital-landscape/report

7 key imperativesfor B2B marketers

1. EXPAND CONTENT TO IMAGES AND VIDEOS

Content marketing is a top priority for B2B marketers. 36% of

respondents suggest that copywriting is key, but image and video

production are considered greater priorities for improvement.

2. AMPLIFY DIGITAL ROIDigital strategy is the second most important priority for

digital marketers right now. Investment and stakeholder

buy-in is claimed by 57% to be a limiting factor in

developing a stronger digital footprint.

3. FOCUS ON MOBILE NOW100% of marketers say this is a top priority in the future. There is

awareness of the challenges and opportunities posed by mobile devices,

but the transition to implementation is happening very slowly.

39% are developing strategies for mobile now

4. STUDY COMPETITORSMost B2B marketers consider their digital presence to be greater than

that of their competitors, despite carrying out no benchmarking activity.

67% admit this is somethingthey should be doing

5. ENGAGE YOUR CUSTOMERSDespite 64% considering it important to consult with

customers to improve their user experience, just 40%

are actually doing so.

60% think UX is one of the most important areas for improvement.

6. EXPERIMENT, LEARN AND APPLYThere is a notable difference between the

understanding of digital marketing and the translation

into actual results.

7. CREATE A UNIFIED DIGITAL BRANDDespite having digital brand

guidelines, fewer than 18%

consider their brand to be

‘enhanced’ by their existing

online presence.