We analyzed 100,000 crowdfunding campaigns to see what works and what doesn’t. These are the 7 key crowdfunding stats that every campaigner needs to know.

1. Make sure you give yourself and your community ample time to rally behind the cause to reach your goal. Of all the campaigns we looked at that met their goals, nearly a third of them (30.5%) ran a campaign between 30 to 39 days long.

2. On average, successful campaigns post at least 4 campaign updates. Having an updated campaign page is the best way to communicate with your backers.

3, One strong trend we found was 42% of funds are raised in the first and last 3 days of the campaign’s duration. Don’t forget to plan your mid-campaign strategy!

4. There’s an endless number of different perks you can offer, but no matter what you decide to include, one helpful stat is that on average, successful campaigns add 12 new perks after launch.

5. Campaigners who work in teams raise over 3 times as many funds than campaigners that choose to work solo. You can multiply your network, divvy up the work and take advantage of different perspectives and ideas.

6. Videos are some of the most popular form of content on the internet today. They’re an effective and engaging way of communicating with your audience, and you can get as creative as you want. Campaigns with a pitch video raise 4 times more funds than campaigns without one,

7. Indiegogo is a global platform, reaching 224 countries and territories worldwide. The top 5 contributing countries for these 100k campaigns are the United States, Canada, United Kingdom, Australia and Germany.

WWW.INDIEGOGO.COM

https://go.indiegogo.com/blog/2015/10/crowdfunding-statistics-trends-infographic.html

View the full infographic: