7 Common Mistakes That Makes Your Sales Down In Your eBay Business

The selling competition is gradually increased in eBay due to the recent eBay spring Seller Update on free listings. Though the competition is peak, yet there are few common mistakes that many sellers do, which impacts their selling volume. When you come to know your mistakes, you can certainly avoid them, and increase your selling. We at OBVA would like to share the 7 common selling mistakes that would impact your selling volume.

1. Unclear Images:

Pictures play a very important role in online selling. To entice more customers, eBay allows you to add up to 12 pictures for every listing. Therefore make use of this offer to post high quality pictures. Also the other advantage of using high quality, attractive pictures is, you can them to promote your business in best social media sites like Pinterest, Facebook and twitter to drive traffic to your store. A statistic from social bakers says that pictures have higher engagement rate than other usual posts. Hence, post high quality pictures for every product.

2. Poor Listing Description:

Customers are driven to your site only through the SEO based title/listing you create. So, do a perfect keyword research for the products you sell and write best informative listing for your products. Make sure your title name is relevant to the description you offer. Sometimes there may be error such as incorrect picture in correspondence to title and offering free shipping in the title but not updating the same in the listing description would

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sometimes let your customers to choose your competitor. Thus a simple error may lose a potential customer. Therefore, before posting a listing, make sure all the information in the listings are correct.

3. Listing At Wrong time:

Many sellers are still struggling to improve their selling volume though they list their items in both auctions and buy it now category. The reason is, you should know the best time to start and end your auctions while listing the items through auctions. Evening time is the best time to end your auctions and especially you can achieve larger sales when you end your auctions by 9 pm to 12 pm EST. Also, Sunday evening is the best time to end your auctions.

4. Inconsistent Social Media Presence

A statistics says that 80 percent of social media users prefer to connect with brands through Facebook. As a seller, how you are going to make your social presence best to attract customers through social networking sites? Strong engagement with your customers, setting up interesting contests, providing compelling call to action buttons with attractive pictures etc.. can surely bring more sales.

5. Not Focussing On Customer Loyalty:

If you ask many of the successful eBay sellers, they would say that most of their sales were made by their returning customers. In online selling, return policy plays an important role. Therefore, offer flexible return policy together with great customer service which would help in increasing the customer loyalty and therefore building more sales.

6. Incorrect Pricing Strategy:

How are you going to sell your products with competitive fewer prices? We have seen sellers who at times don’t even have a single sale a day. The reason is they would haven’t used proper pricing strategies in pricing their products. Hope you all heard of Abraham Lincoln’s famous quote: “If I had

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six hours to chop down a tree, I’d spend the first four hours sharpening the axe”. The same rule can be applied here. Before listing the products, you have to do a competitive pricing research for your products to sell more. The pricing strategy includes fixing price for both item price plus shipping charges.

7. Unaware Of Effective eBay Listing Tools:

Creating attractive listings with exciting offers/discounts would certainly drive more customers to your store. Here is the example of an attractive listing:

Many listing tools are available in eBay, to improve and customize your eBay selling. Hence, make use of them to sell more on eBay.

Managing an eBay store is bit challenging. Hence, you can hire virtual assistants for part time /full time based on your business needs.

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Professional and personal virtual assistants are available based on services like managing eBay feedback, claims and customer service, doing pricing research, market research for products etc.. To do a worry free business, contact OBVA virtual assistants today.

“We do not work for your competitors”

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