SOCIAL MEDIA MARKETING

7 Basic Social-MediaTips to Set YourMarketing Right

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Carly OkyleEntrepreneur StaffEditorial Assistant

DECEMBER 04, 2014

When it comes to marketing your brand online, if

you’re not on social media -- and doing it right --

you’re missing a huge opportunity. That said, busy

entrepreneurs and other professionals often have a

difficult time navigating the quickly growing world of

social media.

Fortunately, we’re here to your rescue. Here are

some helpful tips to get you off on the right foot.

1. Know thy social platform.Just as there are recipes for favorite foods, there are

formulas for effective posts, tweets and #latergrams -

- depending on the social site. Having the right mix of

pictures, questions or quotes can make the

difference between a post going viral or going into

the void.

Read more: 27 Formulas That Can Drive Clicks and

Engagement on Social Media

2. Be yourself.Business is, ultimately, all about connections -- and

not just the professional networking kind. If you want

your message to resonate with customers, give them

something relatable and human to connect to. With

everything being automated, it might not come so

easily, but it’s well worth the effort.

Read more: Why Being Human on Social Media Is

the Best Strategy You'll Ever Have

3. Watch out for common mistakes.Before you can capitalize on what’s going right,

understand what you’re doing wrong. Thankfully,

there’s a handy list of common mistakes for you to

familiarize yourself with and avoid like the plague.

Read more: The 5 Big Reasons People Aren't

Following Your Social-Media Accounts

4. Use the tools of the trade.Believe it or not (and why not, really?), there is

technology out there to help you make the most of

tools you’re already using. From Tweetdeck to

PinAlert, there are tools to help you optimize each

specific network. After all, what works for LinkedIn

doesn’t work as well on Pintrest. These are the tools

you need in your social media toolbelt.

Read more:

5. Embrace new networks.At the beginning, the next big thing is just some new

thing that nobody’s paying much attention to.

Myspace was king of social networks before some

new site named The Facebook came on the scene,

for example. There are benefits to being an early

adopter of new networks, whether that’s Google+ or

some other yet-unnamed platform, because you

never know which one will take off. Get in on the

ground floor of a new social network when you can.

Read more: How (and Why) to Take Advantage of

Being First on New Social-Media Platforms

6. Be open to change.The New Year is almost upon us, and that means

new strategies where social media is concerned.

Sure, it’s different from what you’re comfortable with

right now, but it might also be more effective.

Read more: 6 Changes Your 2015 SEO Strategy

Must Focus On

7. Consider other avenues, too.Social media is a great way to create awareness and

customer outreach. Still, it is not the only way to put

your business out there. An investor would tell you to

18 Effective Social-Media Tools That

Will Save You Time

diversify your portfolio. This is also accurate advice in

regards to your marketing strategy.

Read more: 3 Reasons Why Relying on Social-

Media Marketing Is a Losing Strategy