7 AdvancedTacticsPro FacebookMarketersUse to BoostConversionsGet actionable results, more leads andmore revenue from your next campaign

IF YOU NEED IT, THERE'S A STEP-BY-STEP INSTALLATION GUIDE

InstallFacebook PixelIf you're going to maximize the gains from these pro tactics, youneed to be measuring conversions. Be sure to have one of themeasurement strategies on your site before rolling out your ads.

Before we get to the tactics,

HERE.

PLUS, YOU CAN CUSTOMIZE AUDIENCES BY HOW LONG THEY WATCHED.

Use Video Ads toBuild AudiencesBy creating an audience of people who have already viewed yourvideos, you’ll be showing your ad to a warm audience who isfamiliar with your content and more likely to convert.

Advanced Tactic #1:

YOU CAN ALSO SORT VISITORS BY WHICH PAGE OF YOUR SITE THEY VISIT.

SequenceYour MessagesMessage sequencing gives people a series of tips or directs themto different content based on how they interact with your first ad.Segment your audience by the content the engage with most.

Advanced Tactic #2:

AIM AT USERS YOU KNOW ARE ACTIVELY LOOKING FOR YOUR SOLUTION.

Only Sell toWarm AudiencesKeeps your costs down by only showing your ads to people whoare most likely to convert. Your email subscribers who opted in tooffers, website visitors who viewed particular pages, or peoplewho watched your videos make great Custom Audiences.

Advanced Tactic #3:

LEARN WHICH SEGMENTS ARE UNDERPERFORMING AND TURN THEM OFF.

Use BreakdownReports to SpotWeaknessesWhile we can’t see which keywords are converting best,Breakdown Reports let you see results by placement, age, gender,action, device and even time of day and time zone.

Advanced Tactic #4:

COMBINE DEMOS WITH INTEREST TARGETING TO FIND PERFECT CUSTOMERS.

Segment Audiencesand Tailor CopyWhen you know which segments are converting better, you cantailor the copy in your ads specifically to that market. You caneven draw attention to your ad by calling out segments by name.

Advanced Tactic #5:

USE TARGETED KEYWORDS PLUS VIDEO FOR BIG REACH ON A SMALL BUDGET.

Use Engagement toSpot Content that willGet Cheaper ClicksBoosting your content to your current Fans so that it's naturallyoptimized to get engagement on that post only. Combine BoostedPosts with Custom Audiences and Targeting to lift conversions.

Advanced Tactic #6:

CONVERT WITH SPECIAL ADS TARGETED AT SPECIFIC DROP OFF GROUPS.

Watch All Parts ofYour Funnel withConversion TrackingAdd the Standard Event code to the base Facebook Pixel that’sinstalled on your web pages to see where people are droppingout of your process. And group those people into CustomAudiences.

Advanced Tactic #7:

Keep at it.You'll waste a lot of money if you take a “set it and forget it”approach to Facebook ads. Even with these tactics, it's all aboutstaying vigilant, watching the right stats, running a variety of tests,and scrapping anything that isn’t working.

And most importantly,

Now go crush your next Facebook campaign!

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