7 actionable link-building seo tips for ecommerce
TRANSCRIPT
Doing good off-page SEO for
eCommerce is a lot like doing a good
off-page SEO for any other type of
website. It mostly comes down to
being good at link building.
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Start by
Creating an Excel or Google Spreadsheet.Name it "Link building campaign".
This spreadsheet is going to be yourquant-based off-page SEO campaignoverview and will aim to give you a birdview of how well you’re doing.
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ADDthe following
C O L U M N S
Website - the websiteyou want to position alink on.Contacted - if you needto contact a person torequest a link.Replied - shows if theperson has replied toyour email.Linking - if the link hasbeen positioned.Contact details -person’s contact details.
Backlinks - what othersites are linking to thesite where you want yourlink positionedPR - page rankPA - page authorityDA - domain authority.For PA and DA useMozBar free plugin.Traffic - traffic that camefrom that particular linkConversion rate - % ofsuccessful purchasesmade by visitors from thelink
Asset type - what you aregoing to give them inreturn. Example: A freeproduct. A discount codefor their site readers. The“thought leader” tactic.Article Name - yourarticle submission for thewebsite if applicable. Audience - what’s theaudience of the website.Most used keywords -what are the most usedkeywords on the site.
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Put a link to your online store inyour forum profile signature to get
some quick links and traffic.
Forum SignatureLinks in
FOR A QUICK BOOST
Most message boards use “no-follow” links that don’t bring any SEO juice.
They are still worth for the traffic that comes from them.
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HELLOI AM HERE
for opinion
Ask for opinion for your store onmessage boards or sub reddits
Open a new topic and asks what users think of your online store design,
usability, product selection, prices, etc. You don’t want to come out promotional.
I got my first customer with a “Let me know what you think of my online store”
thread in a web developers’ forum. I was selling gadgets. It's all about targeting!
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BUSINESS DIRECTORIES
SUBMIT YOUR STORE TO
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These links don’t have the greatest SEO profile you’d like, butthere’s no reason not to do them. You can try a service likeRankCrew or do some manual link submissions. Be careful: Don’t submit more than three links per day! With thePenguin algorithm, you might get penalized for that.
WEB DESIGNGALLERIES
If your store has a fancy design, don’t underestimate the webdesign galleries.
Submit your link to a service like thecssgallerylist.com. I hadgreat results with my personal portfolio, and we got more than1700 views on our first day that came from web design galleries.It can work with an online store if you store has someimpressive design and product photography.
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marketplaces
If you sell products on eBay, Etsy and other marketplaces you can
include a link to your store in your profile or where acceptable in your
products description.
You can use the marketplace to get some traffic by offering a discount
to the people who order through your website instead.
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With an online store, you have one great advantage, and that is physical
products bought on the cheap.
Find authoritative blogs in your niche with a big readers audience. You can
track backlinks to your competitors and see what bloggers and sites link to
them. To do that use a service like Ahrefs and Open Seo Stats, the former
one being free. Send an email to the blog owner that you’d like to offer a
discount for his/hers readers and send them a neat gift.
GIVEAWAYin style
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With my geek gadgets stores, I approached game bloggers, sci-fi enthusiasts,
and other nerdy folks. Here’s a template of the email I use.
Hi there,I’m Kaloyan, co-founder of a new website for unusual gadgets and allother geeky things - mengear.bg I’m approaching you because I found out that you like the stuff we have.We do have some cool gadgets; it would be awesome if you could checkthem. As you are a person that's deep into that subculture, it will beuseful for us if you have 2 minutes to check our site. Share your opinionabout the products we list and the site in general. Apart from that I'd like to make a small discount for you and your blog’sreaders as we believe they’ll enjoy the stuff we offer. Here’s a discountcode for 10% OFF: “discountcode”. Last but not least I’d like you to give us an address where we can send asmall gift we’ve prepared for you. We think you’ll like it :)Best Regards, Kalo
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Later we sent him an excellent 8-bit glasses with a personalized geeky message:
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We got more than a 1000 views from his
site and a link from a PR4 targeted page.
Everything costing us: less than 5 bucks.
Woohoo!
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GUEST
Blogging
This tactic involves approaching bloggers and online
magazines with some great content. A natural fit are
entrepreneurial and marketing blogs. Try to find the
blog owner or chief editor’s email and ask him/her that
you are currently writing an in-depth article about X.
And you believe his/her readers will find beneficial.
It’s easy to write something about eCommerce - share
what worked and what didn’t for your store. Again
don’t be promotional. The point here is to share
insightful content. In the “about the author” section
you’ll share a link to your store.
Hope this advice helps you get started with doingsome strong off-page link building for your store.
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