Snapple Website: Then and Now

Maria Altieri, Jamie Cosgrove, Michele Marucci, and Joseph

Saad

Snapple WebsiteJune 4, 2002http://web.archive.org/web/20020515135249/http://www.snapple.com/index.asp?pageid=1&contentid=1

Snapple WebsiteJune 7, 2012http://www.snapple.com/

Comparison of Web Page ElementsSnapple 2002 vs. 2012

ReactionsOur first impression of the Snapple 2002 website is that it seems

very unprofessional and unorganized. There is no uniform font and pictures seem juvenile.

One of the most important elements of a good website is navigation. The 2002 website navigation links are very confusing to a visitor. It is better to keep it simple. We suggest placing links in the navigation bar that allow the visitor to get to their desired information quickly and easily.

We could not find any contact information on the 2002 website. There was no link on the navigation bar. We suggest placing a link on the navigation bar, or on a footer, that says “Contact Info”

The 2002 website seems boring. We would advise making the website more engaging and interactive to keep customers interested and revisiting the website. This could be accomplished by adding games or activities, facts, events, etc.