I N S I G H T S • I D E A S • R E S U LT S

20 Search tips in 20 MinutesSam Crocker

@SamuelCrocker

I N S I G H T S • I D E A S • R E S U LT S

10 Tools

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to get more links

4

http://bit.ly/a4uzemanta

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Reverse look-up for linkbuilding

5

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if you have links to tidy up

6http://bit.ly/netpeak

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to save time pitching

7http://bit.ly/a4ulinkdex

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to dig deeper on a budget

8http://bit.ly/linkresearch

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To make HREFLANG implementation easier

9http://bit.ly/hrefxml

“Thanks @ismepete!”

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to provide transparency and save time

10http://bit.ly/brightedge

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for side by side speed comparison

11

“A one second delay in response can

reduce conversion rate by 7%”

Bonus Round2 x 1 Offer

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Make speedy work of initial keyword research

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+

URL Title Trimmed Searches (Exact)http://www.carrentals.co.uk/car-hire/france7.html1 Cheap car hire France - 7 seater, luxury, long term hire availableCheap car hire France 1600http://www.carrentals.co.uk/car-hire/brest-boulevard-gambetta-guide.html1 Cheap Car Hire Brest -Boulevard Gambetta France Cheap Car Hire Brest 720http://www.carrentals.co.uk/car-hire/nice-hotel-le-meridien-guide.html1 Cheap Car Hire Nice - Hotel Le Meridien France Cheap Car Hire Nice 320http://www.carrentals.co.uk/car-hire/morocco.html1 Cheap car hire Morocco - 7 seater, luxury, long term hire availableCheap car hire Morocco 390http://www.carrentals.co.uk/car-hire/hamilton-city-23-clarence-st-north-island-guide.html1 Cheap Car Hire Hamilton City - 23 Clarence St - North Island New ZealandCheap Car Hire Hamilton City 140http://www.carrentals.co.uk/car-hire/villach-ossiacher-zeile-50-guide.html1 Cheap Car Hire Villach - Ossiacher Zeile 50 Austria Cheap Car Hire Villach 73http://www.carrentals.co.uk/car-hire/france12.html1 Cheapest car hire in France - 4x4, 7 seater, and long term hireCheapest car hire in France 58http://www.carrentals.co.uk/car-hire/panama.html1 Cheap car hire in Panama - compare car hire prices Cheap car hire in Panama 58http://www.carrentals.co.uk/car-hire/italy.html1 Cheap car hire in Italy - compare car hire prices Cheap car hire in Italy 58http://www.carrentals.co.uk/car-hire/italy9.html1 Economy car hire in Italy - Find the latest rental dealsEconomy car hire in Italy 16http://www.carrentals.co.uk/car-hire/naples-via-miguel-cerva-guide.html1 Cheap Car Hire Naples - via Miguel Cerva Italy Cheap Car Hire Naples 12http://www.carrentals.co.uk/car-hire/italy2.html1 Cheapest car hire in Italy - 4x4, 7 seater, and long term hireCheapest car hire in Italy 10http://www.carrentals.co.uk/car-hire/bari-downtown-guide.html1 Cheap Car Hire Bari - downtown Italy Cheap Car Hire Bari -http://www.carrentals.co.uk/car-hire/bologna-via-cairoli-guide.html1 Cheap Car Hire Bologna - Via Cairoli Italy Cheap Car Hire Bologna -http://www.carrentals.co.uk/car-hire/naples-via-piedigrotta-guide.html1 Cheap Car Hire Naples - via Piedigrotta Italy Cheap Car Hire Naples -http://www.carrentals.co.uk/car-hire/brest-rue-kefanfurust-guide.html1 Cheap Car Hire Brest - Rue Kefanfurust France Cheap Car Hire Brest 10http://www.carrentals.co.uk/car-hire/kosovo.html1 Economy car hire in Kosovo - Find the latest rental dealsEconomy car hire in Kosovo -

Excel + API Instructions: http://bit.ly/baxterapi

I N S I G H T S • I D E A S • R E S U LT S

10 Tips

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Stop waiting for Google+ to die and get involved

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~10% increase in CTR

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Embrace rich snippets if you haven’t

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http://bit.ly/richsniptest

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Don’t put all your eggs in one basket

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http://img.timeinc.net/time/photoessays/2011/panda_wolong/panda_wolong_01.jpg

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Don’t just buy an audience – focus on what people really want

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I want 30,000 new followers

on Twitter

We want 100,000 “likes”

Useful Interesting Entertaining

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If you’re doing outreach, stop chasing anchor text

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There are other ways of getting anchor text

You’re more likely to get the link

When did you last naturally link to someone with “SEO Company”

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Advocates (real people) > Links (inanimate objects)

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Unique content is (still) seriously underrated...

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Travel Client Case:

>100% Increase in Traffic YoY

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So put some time (money) into creating it

22

Big Budget Medium Budget Small Budget

*Some things are worth paying more for!

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Stop selling content as an SEO (only) play

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http://bit.ly/contentperformance

Value of links acquired

PPC Savings (quality score

and direct)

Sales from all channels to that page

Cost of not doing it

(analyse)

Reading:

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Mobile != Tablet != Desktop

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Mobile = Higher CTR (Paid)

Tablet similar to desktop

performance

Items in Basket Conversion Rate

1.54

1.85

1.79

1.42%

5.03%

4.93%

Bonus Tip: Never Stop

Testing