6 Ways to Create Great Content in Only 15 Minutes a Day

Download 6 Ways to Create Great Content in Only 15 Minutes a Day

Post on 11-Aug-2014

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Business owners and marketers are under such time pressure. How can they have an effective web presence and keep the business going at the same time? This guide provides helpful tips to keep the content flowing when time is short.

TRANSCRIPT

  • 6 WAYS TO CREATE GREAT CONTENT IN 15 MINUTES A DAY @markwschaefer
  • LETS FACE IT. DEVELOPING GREAT ONLINE CONTENT CAN BE
  • COMPLICATED. !
  • COMPLICATED. TIME CONSUMING.
  • COMPLICATED. TIME CONSUMING. AND EXPENSIVE.
  • THAT CAN BE PRETTY OVERWHELMING FOR A SMALL BUSINESS OWNER.
  • THAT CAN BE PRETTY OVERWHELMING FOR A SMALL BUSINESS OWNER. THATS WHY IM HERE, THOUGH
  • HI, IM MARK SCHAEFER. AN AUTHOR. BLOGGER. MARKETING CONSULTANT. COLLEGE EDUCATOR.
  • IM GOING TO SHOW YOU 6 WAYS TO CREATE GREAT CONTENT
  • IM GOING TO SHOW YOU 6 WAYS TO CREATE GREAT CONTENT IN 15 MINUTES A DAY.
  • IM GOING TO SHOW YOU 6 WAYS TO CREATE GREAT CONTENT IN 15 MINUTES A DAY. BUT BEFORE WE GET STARTED
  • TAKE A FEW MINUTES TO PREPARE.
  • YOU KNOW YOUR STRATEGY, SELLING POINTS AND AUDIENCE, RIGHT?
  • GOOD. ! NOW PREPARE A SET OF KEYWORDS THAT REPRESENT YOUR BUSINESS AND CUSTOMER NEEDS.
  • YOULL WEAVE THESE THROUGHOUT THE MICRO CONTENT YOU CREATE.
  • YOULL WEAVE THESE THROUGHOUT THE MICRO CONTENT YOU CREATE. NOW LETS GET STARTED
  • 1 1 SLIDESHARE
  • SLIDESHARE IS THE WORLDS LARGEST SOCIAL CONTENT NETWORK.
  • BIG, BIG NUMBERS! 60 MILLION VISITORS A MONTH 3 BILLION PAGEVIEWS A MONTH 200 TOP WEBSITE IN THE WORLD
  • BIG, BIG NUMBERS! 60 MILLION VISITORS A MONTH 3 BILLION PAGEVIEWS A MONTH 200 TOP WEBSITE IN THE WORLD
  • BIG, BIG NUMBERS! 60 MILLION VISITORS A MONTH 3 BILLION PAGEVIEWS A MONTH 200 TOP WEBSITE IN THE WORLD
  • IMPRESSIVE NUMBERS.
  • IMPRESSIVE NUMBERS. BUT HERES SLIDESHARES BIGGEST ADVANTAGE
  • ITS HIGHLY INDEXED BY SEARCH ENGINES.
  • ITS HIGHLY INDEXED BY SEARCH ENGINES.
  • ITS HIGHLY INDEXED BY SEARCH ENGINES. P.S. IM CLICKABLE!
  • EVEN THE MOST CONTENT-STARVED COMPANY HAS SLIDES.
  • UPLOAD YOUR BEST TO SLIDESHARE.
  • UPLOAD YOUR BEST TO SLIDESHARE.
  • USE YOUR LAST SLIDE AS A CALL TO ACTION.
  • USE YOUR LAST SLIDE AS A CALL TO ACTION. EMBED CLICKABLE LINKS LIKE THIS ONE!
  • 1 2 I LINKEDIN
  • LINKEDIN IS A GOLDMINE OF OPPORTUNITY TO CREATE MICRO CONTENT.
  • THERE ARE 750,000+ LINKEDIN GROUPS. YOU CAN FIND THEM EASILY THROUGH THE SEARCH BAR.
  • LOOK THROUGH FORUMS AND ANSWER QUESTIONS. PROVIDE MEANINGFUL CONTENT
  • THE RESULTS?
  • THE RESULTS? NEW CONNECTIONS. NEW CUSTOMERS. NEW WEB TRAFFIC. THIS ALL HAPPENED FOR ME!
  • JUST MAKE SURE YOUR PROFILE IS COMPLETE. GROUP PARTICIPANTS GET 4X PROFILE VIEWS!
  • 1 3 L TWITTER
  • TWITTER IS THE ULTIMATE SITE FOR MICRO-CONTENT NETWORKING. L
  • TWITTER IS THE ULTIMATE SITE FOR MICRO-CONTENT NETWORKING. BUT YOU NEED AN AUDIENCE TO NETWORK WITH L
  • IF YOURE JUST GETTING STARTED ON TWITTER, TRY THIS REGIMEN:
  • CREATE A HABIT OF SHARING.
  • CREATE A HABIT OF SHARING. WHEN YOU READ SOMETHING INTERESTING, TWEET IT!
  • LEVERAGE YOUR NETWORK.
  • LEVERAGE YOUR NETWORK. WHEN YOU FIND SOMETHING GREAT, RETWEET IT!
  • L FOLLOW THE 3X3X3 RULE. TWEET 3X A DAY !
  • L FOLLOW THE 3X3X3 RULE. TWEET 3X A DAY ! AT 3 DIFFERENT TIMES A DAY !
  • L FOLLOW THE 3X3X3 RULE. TWEET 3X A DAY ! AT 3 DIFFERENT TIMES A DAY ON 3 DIFFERENT SUBJECTS !
  • L FOLLOW THE 3X3X3 RULE. Y AS E S A 3! 1-2 TWEET 3X A DAY ! AT 3 DIFFERENT TIMES A DAY ON 3 DIFFERENT SUBJECTS !
  • 1 4 COMMENTS
  • COMMENTING DELIVERS MICRO CONTENT THAT PACKS A PUNCH. KAPOW!
  • AND THE MORE MICRO YOUR COMMENT, THE BIGGER THE IMPACT. (THE LONGER THE COMMENT, THE MORE WE SKIM)
  • THIS WORKS.
  • HERE ARE A FEW BUSINESS BENEFITS FOR PEOPLE WHO COMMENTED ON MY BLOG. NEW CLIENTS GUEST BLOGGING EDITORIAL COVERAGE REFERRAL TRAFFIC FREELANCE GIGS
  • FIND RELEVANT BLOGS, VIDEOS & FACEBOOK PAGES AND ADD YOUR CONTRIBUTION.
  • 1 5 x VIDEO
  • VIDEO IS AWESOME.
  • VIDEO IS AWESOME. BUT YOU DONT HAVE TO SPEND THOUSANDS OF DOLLARS CREATING IT!
  • VIDEO IS AWESOME. BUT YOU DONT HAVE TO SPEND THOUSANDS OF DOLLARS CREATING IT!
  • VIDEO IS AWESOME. BUT YOU DONT HAVE TO SPEND THOUSANDS OF DOLLARS CREATING IT! CLICK TO WATCH!
  • DO YOU OWN A SMARTPHONE?
  • DO YOU OWN A SMARTPHONE? THEN YOU HAVE EVERYTHING YOU NEED TO CREATE GREAT VIDEO.
  • RECORD, UPLOAD & EMBED x v
  • RECORD, UPLOAD & EMBED x v (JUST MAKE SURE TO HOLD YOUR PHONE THIS WAY)
  • 1 6 W BLOGGING
  • THERE ARE SO MANY GREAT BENEFITS TO BLOGGING.
  • THERE ARE SO MANY GREAT BENEFITS TO BLOGGING. BUT THIS IS WHERE MOST TIME-STARVED MARKETERS STUMBLE.
  • THE SOLUTION?
  • THE SOLUTION? REMIX YOUR EXISTING MICRO CONTENT.
  • WHAT YOURE READING RIGHT NOW IS A PERFECT EXAMPLE.
  • THIS WAS REMIXED FROM A BLOG POST.
  • THIS WAS REMIXED FROM A BLOG POST. CLICK TO READ THE ORIGINAL!
  • AND THIS SLIDESHARE WILL BECOME ANOTHER BLOG POST.
  • AND THIS SLIDESHARE WILL BECOME ANOTHER BLOG POST. GO AHEAD, REMIX YOUR REMIX.
  • HERES THE THING
  • HERES THE THING YOUR BLOG DOESNT HAVE TO BE A PHD THESIS.
  • LINKEDIN ANSWERS ! ! !
  • LINKEDIN ANSWERS BLOG COMMENTS ! !
  • LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH !
  • LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS
  • LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS SLIDESHARES
  • LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS SLIDESHARES ALL MAKE GREAT BLOG POSTS.
  • LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS SLIDESHARES ALL MAKE GREAT BLOG POSTS. AND YOUVE ALREADY DONE 90% OF THE WORK!
  • OKAY, LETS RECAP THIS
  • 6 WAYS TO CREATE CONTENT IN 15 MINUTES A DAY 1. UPLOAD PRESENTATIONS TO SLIDESHARE 2. PARTICIPATE IN LINKEDIN GROUPS 3. NETWORK ON TWITTER 4. COMMENT ON RELEVANT BLOGS 5. RECORD & UPLOAD VIDEO 6. REMIX YOUR CONTENT ON YOUR BLOG
  • THIS LIST IS JUST A START.
  • THIS LIST IS JUST A START. WHAT WILL YOU CREATE TODAY?
  • Get more blogging advice with my book, Born to Blog. ! Buy it HERE on Amazon.
  • CONNECT WITH ME ONLINE: L @markwschaefer businessesgrow.com/blog DESIGNED BY: L @sarahsmason uncommonlysocial.com CREDITS: Illustrations by Enth Design & serkorkin via Creative Market