6 ways to create great content in only 15 minutes a day

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6 WAYS TO @markwschaefer IN 15 MINUTES A DAY CREATE GREAT CONTENT

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Business owners and marketers are under such time pressure. How can they have an effective web presence and keep the business going at the same time? This guide provides helpful tips to keep the content flowing when time is short.

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Page 1: 6 Ways to Create Great Content in Only 15 Minutes a Day

6 WAYS TO

@markwschaefer

IN 15 MINUTES A DAY

CREATE GREAT CONTENT

Page 2: 6 Ways to Create Great Content in Only 15 Minutes a Day

LET’S FACE IT. DEVELOPING GREAT ONLINE CONTENT CAN BE…

Page 3: 6 Ways to Create Great Content in Only 15 Minutes a Day

COMPLICATED. !

Page 4: 6 Ways to Create Great Content in Only 15 Minutes a Day

COMPLICATED. TIME CONSUMING.

Page 5: 6 Ways to Create Great Content in Only 15 Minutes a Day

COMPLICATED. TIME CONSUMING. AND EXPENSIVE.

Page 6: 6 Ways to Create Great Content in Only 15 Minutes a Day

THAT CAN BE PRETTY OVERWHELMING FOR A SMALL BUSINESS OWNER.

Page 7: 6 Ways to Create Great Content in Only 15 Minutes a Day

THAT CAN BE PRETTY OVERWHELMING FOR A SMALL BUSINESS OWNER.THAT’S WHY I’M HERE, THOUGH…

Page 8: 6 Ways to Create Great Content in Only 15 Minutes a Day

HI, I’M MARK SCHAEFER.AN AUTHOR. BLOGGER. MARKETING CONSULTANT. COLLEGE EDUCATOR.

Page 9: 6 Ways to Create Great Content in Only 15 Minutes a Day

I’M GOING TO SHOW YOU 6 WAYS TO CREATE GREAT CONTENT

Page 10: 6 Ways to Create Great Content in Only 15 Minutes a Day

I’M GOING TO SHOW YOU 6 WAYS TO CREATE GREAT CONTENT

IN 15 MINUTES A DAY.

Page 11: 6 Ways to Create Great Content in Only 15 Minutes a Day

I’M GOING TO SHOW YOU 6 WAYS TO CREATE GREAT CONTENT

IN 15 MINUTES A DAY.

BUT BEFORE WE GET STARTED…

Page 12: 6 Ways to Create Great Content in Only 15 Minutes a Day

TAKE A FEW MINUTES TO PREPARE.

Page 13: 6 Ways to Create Great Content in Only 15 Minutes a Day

YOU KNOW YOUR STRATEGY, SELLING POINTS AND AUDIENCE, RIGHT?

Page 14: 6 Ways to Create Great Content in Only 15 Minutes a Day

GOOD. !

NOW PREPARE A SET OF KEYWORDS THAT REPRESENT YOUR BUSINESS AND CUSTOMER NEEDS.

Page 15: 6 Ways to Create Great Content in Only 15 Minutes a Day

YOU’LL WEAVE THESE THROUGHOUT THE MICRO CONTENT YOU CREATE.

Page 16: 6 Ways to Create Great Content in Only 15 Minutes a Day

YOU’LL WEAVE THESE THROUGHOUT THE MICRO CONTENT YOU CREATE.

NOW LET’S GET STARTED…

Page 17: 6 Ways to Create Great Content in Only 15 Minutes a Day

11

SLIDESHARE

Page 18: 6 Ways to Create Great Content in Only 15 Minutes a Day

SLIDESHARE IS THE WORLD’S LARGEST SOCIAL CONTENT NETWORK.

Page 19: 6 Ways to Create Great Content in Only 15 Minutes a Day

MILLION60

VISITORS A MONTH

3BILLION

PAGEVIEWS A MONTH

200TOP WEBSITE

IN THE WORLD

BIG, BIG NUMBERS!

Page 20: 6 Ways to Create Great Content in Only 15 Minutes a Day

MILLION60

VISITORS A MONTH

3BILLION

PAGEVIEWS A MONTH

200TOP WEBSITE

IN THE WORLD

BIG, BIG NUMBERS!

Page 21: 6 Ways to Create Great Content in Only 15 Minutes a Day

MILLION60

VISITORS A MONTH

3BILLION

PAGEVIEWS A MONTH

200TOP WEBSITE

IN THE WORLD

BIG, BIG NUMBERS!

Page 22: 6 Ways to Create Great Content in Only 15 Minutes a Day

IMPRESSIVE NUMBERS.

Page 23: 6 Ways to Create Great Content in Only 15 Minutes a Day

IMPRESSIVE NUMBERS.

BUT HERE’S SLIDESHARE’S BIGGEST ADVANTAGE…

Page 24: 6 Ways to Create Great Content in Only 15 Minutes a Day

IT’S HIGHLY INDEXED BY SEARCH ENGINES.

Page 27: 6 Ways to Create Great Content in Only 15 Minutes a Day

EVEN THE MOST CONTENT-STARVED COMPANY HAS SLIDES.

Page 28: 6 Ways to Create Great Content in Only 15 Minutes a Day

UPLOAD YOUR BEST TO SLIDESHARE.

Page 29: 6 Ways to Create Great Content in Only 15 Minutes a Day

UPLOAD YOUR BEST TO SLIDESHARE.

Page 32: 6 Ways to Create Great Content in Only 15 Minutes a Day

12

LINKEDIN

I

Page 33: 6 Ways to Create Great Content in Only 15 Minutes a Day

LINKEDIN IS A GOLDMINE OF OPPORTUNITY TO CREATE MICRO CONTENT.

Page 34: 6 Ways to Create Great Content in Only 15 Minutes a Day

THERE ARE 750,000+ LINKEDIN GROUPS.

YOU CAN FIND THEM EASILY THROUGH THE SEARCH BAR.

Page 35: 6 Ways to Create Great Content in Only 15 Minutes a Day

LOOK THROUGH FORUMS AND ANSWER QUESTIONS.

PROVIDE MEANINGFUL CONTENT

Page 36: 6 Ways to Create Great Content in Only 15 Minutes a Day

THE RESULTS?

Page 37: 6 Ways to Create Great Content in Only 15 Minutes a Day

NEW CONNECTIONS. NEW CUSTOMERS. NEW WEB TRAFFIC.

THE RESULTS?

THIS ALL HAPPENED FOR ME!

Page 38: 6 Ways to Create Great Content in Only 15 Minutes a Day

JUST MAKE SURE YOUR PROFILE IS COMPLETE.

GROUP PARTICIPANTS GET 4X PROFILE VIEWS!

Page 39: 6 Ways to Create Great Content in Only 15 Minutes a Day

13

TWITTER

L

Page 40: 6 Ways to Create Great Content in Only 15 Minutes a Day

TWITTER IS THE ULTIMATE SITE FOR MICRO-CONTENT NETWORKING.

L

Page 41: 6 Ways to Create Great Content in Only 15 Minutes a Day

TWITTER IS THE ULTIMATE SITE FOR MICRO-CONTENT NETWORKING.BUT YOU NEED AN AUDIENCE TO NETWORK WITH…

L

Page 42: 6 Ways to Create Great Content in Only 15 Minutes a Day

IF YOU’RE JUST GETTING STARTED ON TWITTER, TRY THIS REGIMEN:

Page 43: 6 Ways to Create Great Content in Only 15 Minutes a Day

CREATE A HABIT OF SHARING.

Page 44: 6 Ways to Create Great Content in Only 15 Minutes a Day

CREATE A HABIT OF SHARING.

WHEN YOU READ SOMETHING INTERESTING, TWEET IT!

Page 45: 6 Ways to Create Great Content in Only 15 Minutes a Day

LEVERAGE YOUR NETWORK.

Page 46: 6 Ways to Create Great Content in Only 15 Minutes a Day

LEVERAGE YOUR NETWORK.

WHEN YOU FIND SOMETHING GREAT, RETWEET IT!

Page 47: 6 Ways to Create Great Content in Only 15 Minutes a Day

FOLLOW THE 3X3X3 RULE.TWEET 3X A DAY !

L

Page 48: 6 Ways to Create Great Content in Only 15 Minutes a Day

FOLLOW THE 3X3X3 RULE.!

AT 3 DIFFERENT TIMES A DAY

L

TWEET 3X A DAY !

Page 49: 6 Ways to Create Great Content in Only 15 Minutes a Day

FOLLOW THE 3X3X3 RULE.!

!

ON 3 DIFFERENT SUBJECTS

TWEET 3X A DAY AT 3 DIFFERENT TIMES A DAY

L

Page 50: 6 Ways to Create Great Content in Only 15 Minutes a Day

FOLLOW THE 3X3X3 RULE.!

!

ON 3 DIFFERENT SUBJECTS

TWEET 3X A DAY AT 3 DIFFERENT TIMES A DAY

LEASY

AS

1-2-3!

Page 51: 6 Ways to Create Great Content in Only 15 Minutes a Day

14

COMMENTS

Page 52: 6 Ways to Create Great Content in Only 15 Minutes a Day

COMMENTING DELIVERS MICRO CONTENT THAT PACKS A PUNCH.

KAPOW!

Page 53: 6 Ways to Create Great Content in Only 15 Minutes a Day

AND THE MORE “MICRO” YOUR COMMENT, THE BIGGER THE IMPACT.

(THE LONGER THE COMMENT, THE MORE WE SKIM…)

Page 54: 6 Ways to Create Great Content in Only 15 Minutes a Day

THIS WORKS.

Page 55: 6 Ways to Create Great Content in Only 15 Minutes a Day

HERE ARE A FEW BUSINESS BENEFITS FOR PEOPLE WHO COMMENTED ON MY BLOG.

EDITORIAL COVERAGE

GUEST BLOGGING

NEW CLIENTS

REFERRAL TRAFFIC FREELANCE

GIGS

Page 56: 6 Ways to Create Great Content in Only 15 Minutes a Day

FIND RELEVANT BLOGS, VIDEOS & FACEBOOK PAGES AND ADD YOUR CONTRIBUTION.

Page 57: 6 Ways to Create Great Content in Only 15 Minutes a Day

15

VIDEO

x

Page 58: 6 Ways to Create Great Content in Only 15 Minutes a Day

VIDEO IS AWESOME.

Page 59: 6 Ways to Create Great Content in Only 15 Minutes a Day

VIDEO IS AWESOME.

BUT YOU DON’T HAVE TO SPEND THOUSANDS OF DOLLARS

CREATING IT!

Page 60: 6 Ways to Create Great Content in Only 15 Minutes a Day

VIDEO IS AWESOME.

BUT YOU DON’T HAVE TO SPEND THOUSANDS OF DOLLARS

CREATING IT!

Page 61: 6 Ways to Create Great Content in Only 15 Minutes a Day

VIDEO IS AWESOME.

BUT YOU DON’T HAVE TO SPEND THOUSANDS OF DOLLARS

CREATING IT!

CLICK TO WATCH!

Page 62: 6 Ways to Create Great Content in Only 15 Minutes a Day

DO YOU OWN A SMARTPHONE?

Page 63: 6 Ways to Create Great Content in Only 15 Minutes a Day

DO YOU OWN A SMARTPHONE?THEN YOU HAVE EVERYTHING YOU NEED TO CREATE GREAT VIDEO.

Page 64: 6 Ways to Create Great Content in Only 15 Minutes a Day

RECORD, UPLOAD & EMBED

vx

Page 65: 6 Ways to Create Great Content in Only 15 Minutes a Day

RECORD, UPLOAD & EMBED

vx

(JUST MAKE SURE TO HOLD YOUR PHONE THIS WAY)

Page 66: 6 Ways to Create Great Content in Only 15 Minutes a Day

16

BLOGGING

W

Page 67: 6 Ways to Create Great Content in Only 15 Minutes a Day

THERE ARE SO MANY GREAT BENEFITS TO BLOGGING.

Page 68: 6 Ways to Create Great Content in Only 15 Minutes a Day

THERE ARE SO MANY GREAT BENEFITS TO BLOGGING.

BUT THIS IS WHERE MOST TIME-STARVED MARKETERS STUMBLE.

Page 69: 6 Ways to Create Great Content in Only 15 Minutes a Day

THE SOLUTION?

Page 70: 6 Ways to Create Great Content in Only 15 Minutes a Day

THE SOLUTION?

REMIX YOUR EXISTING MICRO CONTENT.

Page 71: 6 Ways to Create Great Content in Only 15 Minutes a Day

WHAT YOU’RE READING RIGHT NOW IS A PERFECT EXAMPLE.

Page 73: 6 Ways to Create Great Content in Only 15 Minutes a Day

THIS WAS REMIXED FROM A BLOG POST.

CLICK TO READ THE ORIGINAL!

Page 74: 6 Ways to Create Great Content in Only 15 Minutes a Day

AND THIS SLIDESHARE WILL BECOME ANOTHER BLOG POST.

Page 75: 6 Ways to Create Great Content in Only 15 Minutes a Day

AND THIS SLIDESHARE WILL BECOME ANOTHER BLOG POST.GO AHEAD, REMIX YOUR REMIX.

Page 76: 6 Ways to Create Great Content in Only 15 Minutes a Day

HERE’S THE THING…

Page 77: 6 Ways to Create Great Content in Only 15 Minutes a Day

HERE’S THE THING…YOUR BLOG DOESN’T HAVE TO BE A PHD THESIS.

Page 78: 6 Ways to Create Great Content in Only 15 Minutes a Day

LINKEDIN ANSWERS !

!

!

Page 79: 6 Ways to Create Great Content in Only 15 Minutes a Day

LINKEDIN ANSWERS BLOG COMMENTS !

!

Page 80: 6 Ways to Create Great Content in Only 15 Minutes a Day

LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH !

Page 81: 6 Ways to Create Great Content in Only 15 Minutes a Day

LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS

Page 82: 6 Ways to Create Great Content in Only 15 Minutes a Day

LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS SLIDESHARES

Page 83: 6 Ways to Create Great Content in Only 15 Minutes a Day

LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS SLIDESHARES

ALL MAKE GREAT BLOG POSTS.

Page 84: 6 Ways to Create Great Content in Only 15 Minutes a Day

LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS SLIDESHARES

ALL MAKE GREAT BLOG POSTS.AND YOU’VE ALREADY DONE 90% OF THE WORK!

Page 85: 6 Ways to Create Great Content in Only 15 Minutes a Day

OKAY, LET’S RECAP THIS

Page 86: 6 Ways to Create Great Content in Only 15 Minutes a Day

1. UPLOAD PRESENTATIONS TO SLIDESHARE

2. PARTICIPATE IN LINKEDIN GROUPS

3. NETWORK ON TWITTER

4. COMMENT ON RELEVANT BLOGS

5. RECORD & UPLOAD VIDEO

6. REMIX YOUR CONTENT ON YOUR BLOG

6 WAYS TO CREATE CONTENT IN 15 MINUTES A DAY

Page 87: 6 Ways to Create Great Content in Only 15 Minutes a Day

THIS LIST IS JUST A START.

Page 88: 6 Ways to Create Great Content in Only 15 Minutes a Day

THIS LIST IS JUST A START.

WHAT WILL YOU CREATE TODAY?

Page 90: 6 Ways to Create Great Content in Only 15 Minutes a Day

CONNECT WITH ME ONLINE:

CREDITS: Illustrations by Enth Design & serkorkin via Creative Market

L @markwschaeferbusinessesgrow.com/blog

DESIGNED BY:

L @sarahsmasonuncommonlysocial.com