6 WaysPokémonGOCan Bring YourBrokerageInsuranceLeads6 tactics worth trying which may justhelp you catch ’em all.

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1. Get In On The FunPlay the game at your office location and figure out if you’re lucky enough to be aPokéStop or Gym or even close to one.

By playing the game yourself, you will better understand the user base and it will beeasier to find ways which you can capitalize on the game’s popularity.

YOU HAVE TO BE IN IT TO WIN IT

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2. PokémonGo Places ToBe

Find a stop or gym near you in the app, and

engage with the potential buyers in Pokémon

battles. Virtual battles = real connections.

THERE ARE TWO TYPES OF FIXED LOCATIONS:

POKÉSTOPS AND POKÉGYMS.

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3. Buy & Create 'Lures'

$100 will buy you 14,500 “Pokecoins” and 1 Lure Module costs 100 Pokecoins, whichgives you 30 minutes of Pokémon attraction. If you buy in bulk, you could get 1 moduleat the rate of 85 Pokecoins. This means you can get about 85 hours (14 500 Pokecoins /85 = 170 x 30 minutes) of potential traffic boosts for just $100.

LURES ATTRACT POKÉMON TO A SPECIFIC SPOT, WHICH TO ATTRACT PEOPLE.

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Here are few ideas to get gamersinto your office:

Sponsor a portable WiFi hotspot whereby they would need to submit their

email address to receive the password.

The game drains the phones battery life, so sponsor a portable charge station.

Have prizes – you could have a small prize for anyone that has a Pikachu

Use your social media pages to advertise what you are offering Pokémon

trainers.

Make sure to collect contact information for offering these services and prizes.

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4. Host a Hunt

Make it a family-friendly event and advertise the

date and time of the hunt.

Invite the hunters back to your office for a little

after-party where you can get to know the hunters

and ascertain whether there are any prospective

leads worth pursuing.

Make sure you collect contact information so that

you can follow up via email.

HOST A POKÉMON GO HUNT FOR YOUR COMMUNITYWHICH STARTS AND ENDS AT YOUR OFFICEDOORSTEP.

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5. Capitalize On The Craze

Capitalize on these safety campaigns issued by police departments or reports ofincidents where users have gotten hurt or even died using the game. Share thesenews stories across your social media platforms, linking back to insurance relevance.

Leverage off this latest craze to engage with the younger generation and ask themwhether they have thought about life insurance, should anything happen to them.

SAFETY WARNINGS FROM POLICE DEPARTMENTS ARE BEING CAMPAIGNEDACROSS THE MEDIA AFTER REPORTS OF INJURIES FROM PLAYING THE GAME

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Here’s how to get the conversationgoing:

Share safety campaigns as above on your Social media and encourage people

to play safely. Tacitly tie it to your insurance offering – prompting potential

clients to ensure that they have the correct amount of insurance cover, if at all.

Have targeted email campaigns about the safety warnings and send to the

people from whom you’ve collected contact details from Pokémon Go Hunts

and lures..

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6. Social Media

If your office is or even situated near a PokéStop –

post a picture of the stop but somehow include

your branding or logo to the image.

Create a customized Pokémon for your business.

Offer some sought of prize or free gift, when these

are caught and shared on social media.

POST PHOTOS ON YOUR SOCIAL MEDIA PAGES, OFWHAT THE POKÉSTOPS IN YOUR AREA LOOK LIKE INREAL LIFE.

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