SOCIAL MEDIAMARKETING

SEOSearch Engine Optimization encompasses a wide variety oftechniques in which your website can be better tracked anddisplayed by Google (the largest search engine). Throughcomprehensive management your site can have the largestchance of succeeding.

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With the recent Google algorithm changes,content generation, publishing, and bloggingare the keys to ranking a site and drivingtra�c. Through careful management, yourbusiness can reap the bene�ts of constantcontent.

Social Media Marketing is an important part of any business,large or small. As social media develops, businesses are �ndingnew and innovative ways in which to sell products and attractcustomers. Can you a�ord to ignore a possible revenue stream?

VIRGINIA SEO

6 Tips for doing Inbound Marketing the Right Wayvirginiaseo.org /blog/6-tips-for-doing-inbound-marketing-the-right-way/

Chris Dill

Every company needs to market its products to its customers, their probably many other businessesthat offer the same product as you do. It is up to you to convince your potential clients why yourproducts are superior; using inbound marketing is an excellent way to achieve this. Some of theadvantages of this kind of marketing are;

Saves time as you do everything online

Saves your resources on the marketing frontier

You reach a far greater number of people

You can monitor your product and clients much easier

1. Market Research

Before you start advertising your product online, first, you need to understand the people that you areplanning to sell the products to, what this group of people like and where online you can find them. Youalso need to understand your competition and look for an angle to outdo your competitors. Addressthe weak points in your competitors’ business model and exploit it.

2. Social Media

Social media is a powerful tool in marketing, with the rise in the number of social sites and the increaseof smartphone owners growing; social media’s influence is still on a rapid increase. You can use thisplatform to inform the masses of your product and market your website. Facebook and Twitter, forinstance, have advertisement packages that you can use to help you reach your niche clients quicker.Social media can be used to gain feedback and help you improve your products.

3. SEO

It is common knowledge that websites higher up the search engines usually appear more competentthan other websites. The client’s thinking is that; for the website to be so high up the search engine, itmust be doing something right. You gain instant customer trust simply by the virtue of your site beinghigh up the search engine. Optimizing your website will help you get acknowledgment by the searchengines leading to more visitors and more trust of your web visitors.

4. Informative Content

Many people hate sales speeches, they find it annoying and time wasting. Potential customers will notgive your website a second glance if it is just a sales speech. However, give your web visitors, somevaluable information to nibble on, and you have their attention- content is king. Your website should behelpful to the visitors and give them info that is actually valuable.

5. Turn Visitors Into Leads

Turning visitors into leads is the step that will build your business. There are so many websites that aresimilar to yours and offering related services. If you do not get a hold of your web visitors, then they willbe no sales. Your website should have a sign-up form or newsletter form; this will ensure that you arelinked with your visitors online. You can also ask them to follow you on social media as well, giving youa better connection with them. Such moves turn your visitor from a website visitor to a client.

6. Form A Connection

Once you have the client, it is important that you establish a relationship with the customer. Simplegestures such as offers or discounts go a long way in creating the bond you want with your client.They will understand that your goal is not just to make a profit, rather help your clients as well.

Marketing has been revolutionized with inbound marketing; your company now does not have to go outthere hammering its concept to the masses. Instead, with inbound marketing your potential customerscome to you.

Chris Dill

SEO Expert at Virginia SEOChris loves web design, marketing, and anything on a computer. He is the creator andauthor of The Dill Design, a local Virginia web design company. Chris just finished hisMSIS and is a network engineer.