TASK 6 (example from student kav researching into hip hop)Task 6 Choose a musical genre/genres to feature in your magazine. List below the names of bands/artists that are part of this genre, a brief history of the genre and the type of imagery associated with it.

ALL ABOUT HIP -HOP

MY RESEARCH INTO THE HIP HOP GENRE

Hip hop developed through culture, it is based on looping, rapping, free styling, DJing, scratching, sampling and beat boxing.

It expresses concerns of political, social, and personal issues. Hip hop began in the Bronx in New York City in the 1970s, among African Americans, with some Jamaican influence.

Rapping, referred to emceeing, is where artist speaks lyrically, in rhyme and verse, generally to a synthesized beat.

The griots of West Africa are a group of traveling singers and poets who are part of an oral tradition dating back hundreds of years. Their vocal style is similar to rappers.

Within New York City, griot-like performances of poetry and music by artists such as The Last Poets, Gil Scott Heron and Jalal Mansur Nuriddin had a significant impact on the post-civil rights era culture of the 1960s and 1970s.

Hip hop arose during the 1970s when block parties became increasingly popular in New York City, especially in the Bronx. Block parties incorporated DJs who played popular genres of music, especially funk and soul music.

Turntables techniques, such as beat mixing/matching, scratching (invented by Grand Wizard Theodore) and beat juggling eventually developed along with the breaks, creating a base that could be rapped over.

Jamaican immigrants also provided an influence on the vocal style of rapping by delivering simple raps at their parties, inspired by the Jamaican tradition of toasting.

Kool Herc & the Herculoids were the first hip hoppers to gain major fame in New York, however the number of MC teams increased over time. During the early 1970s, break dancing arose during block parties, as b-boys and b-girls got in front of the audience to dance in a distinctive and frenetic style.

Although there were many early MCs that recorded solo projects such as DJ Hollywood, Kurtis Blow and Spoonie Gee, the frequency of solo artists didn't increase until later with the rise of soloists , such as LL Cool J.

HIP HOP ARTISTS

KANYE WEST

L’IL WAYNE

Examples of hip hop magazines, VIBE

The covers show, that there is always 1 MCU striking image on the covers, it also reinforces that artist are not always dominantly black and can also be female, to show the diversity within the genre.Furthermore there is always a plain background, in order for the dominant picture to stand out.Text is placed all the way round the image, which reflects the magazine also VIBE is made very clear and bold to show that this is what you are reading.The male pictures are shown to reflect attitude, which can refer to style of music, as it controversial and expresses the emotions towards life and to show there not afraid. It shows them to be quite powerful, and often jewellery is used to represent there status and wealth. However the female is represented as being quite seductive, to show there femininity, they always have to appear attractive and therefore to appeal to the opposite sex.

TYPES OF CONTENTS/ARTICLES IN HIP HOP MAGAZINES

Interviews with artist

TV shows regarding stars

Latest singles and music information

Purchases for the reader, such as DVDs of concerts.

Interview with hip hop legends, Kurtis Blow

Gossip and up to date news of stars and latest fashion trend.

hip hop images

Aggressive “attitude” hip hop covers on XXL

NEW IMAGE OF HIP HOP

Hip hop music has consistently been based upon the African American voice, however recently new stars emerging from the ethnic origin of Indian and Sri Lanka, are new hip hop superstars, known as MIA and Jay Sean, the

scene of hip hop is continually evolving, as it begins to reform and change voice. Also there are more alternative images (more sensitive and caring)