6 Steps to Maximize Brand APP Installs

Brand Apps - Then & Now!

Restricted to one-to-one proposition with conventional pre-loaded features

Brand apps supported by third party applications demands more connectivity and exploration

Only meant to make the website mobile friendly

Brand apps are integrated to business models for enhanced accessibility & purchase transactions

Interactions through apps were limited with limited operability and unintuitive

Today apps surpasses the use of internet domain names for users making it a no. 1 engagement mode App experiences were all about

name, design and more of appeal of icon that contributed to games and mobile check-ins but had no future for funnel marketing

Higher value experiences from apps have evolved making apps searchable and turning occasional visitors to loyal customers

Then Now

Brand Apps – The Underlying Potential!

Today, with huge mobile usage growth, app potential is like an iceberg!

40% of Smartphone users browse

for apps in app stores| Spends an

average time

of 30 hours

/month! Millions of dollars of untapped value

Creating micro-moments day-in & day-out!

The opportunity to build deeper relationships with your clients is here….

Brand Apps – How to drive app downloads?

Why would someone use their storage space of the phone for your app?

What is so great about your in-app experience?

Does the user derives value from your app? (loyalty programs, offers, perks, discounts etc.)

How does your app save money and time for the user?

Start with these questions…

With 1.4 million apps in app store, it’s harder to engage target

audience

Is your in-app content out-of-date?

What is so great about your app?

Brand Apps downloads – Know-hows

This means there is a distinct category of online users who prefer business deals only via apps!!

Mobile Apps will

generate $74 billion by 2016!

TURN YOUR APP INTO A RADAR TO HELP THE

RIGHT TARGET

AUDIENCE FIND IT!

82% of mobile users turn to

their phones for a purchase

decision

THE SOLUTION?

How do apps claim space in

Consumer Phones?

Brand Apps – Steps to Claim Space in Consumer Phones

Great app downloads starts with great app marketing. Know the steps to let consumers find your app.

Step 1: Improvise app ranking

in app store – Include relevant

keywords for heaviest online searches to

achieve "top rated” visibility of your app in search ratings. Once

your app starts ranking higher, it will draw more reviews. More

reviews means “word-of-mouth” marketing.

63% of apps are discovered via app store searches

Brand Apps – Steps to Claim Space in Consumer Phones

Step 2: Include app sharing

buttons – Give something to users to like & boast of when they use your

app. Include share buttons. This will boost their sharing activity

Get one and more will follow …

Brand Apps – Steps to Claim Space in Consumer Phones

Step 3: Make app virality a goal, not a choice –

Give direct app access to users via text-yourself-the-app

feature right from desktop. There’s an

install rate of 42% with “text-me-the-app” link

clicks

Brand Apps – Steps to Claim Space in Consumer Phones

Step 4: Convert mobile web

into app users –Seamless, intuitive & consistent user experience for native apps can take your business to the next level. Include location-based actions, gamification features or push notifications to increase on-the-go brand presence.

Brand Apps – Steps to Claim Space in Consumer Phones

Step 5: Build user-engaging

content worth sharing –User engaging content best personalized can get app sharing, looping app into a sharing chain

Brand Apps – Steps to Claim Space in Consumer Phones

Step 6: Make your app local –

Apps while designed for a specific region can lead to an increase of 200% downloads! Your in-app content localized in every language increases tremendous app exposure

Brand Apps – The formula of marketing success!

Downloads alone won’t mean much…

Unless they reflect app loyalty!

Consumer App

Loyalty

Competition

Engagement (Loyalty

cards/Rewards)

Re- engagement (push

notification, paid, social)

24% of mobile apps are just

used once before being discarded.

So, now you know how to begin your app journey… No doubt,App Success = No. of App Installs! BUT But, you cannot expect success overnight. To gain profit via app downloads, all you need to do is to adjust a few combinations of marketing strategies and certain criterions (budget, timing, right channel, mobile app install ad) that stands out in the stores. To know about more stories on maximizing brand app exposure, please visit my blog Subhakar Rao Surapaneni marketing insight