6 steps to better twitter citizenship
TRANSCRIPT
6 Steps To Better Twitter Citizenship
Why Good Citizenship?
Twitter is a community like no other – a global, diverse range of people, all with opinions, views and interests.
To make the most of it, you need a presence people want to connect with, one that conveys trust and authority.
Create a Bio With Clarity
Ditch the Egg - The egg is a default avatar when accounts
are created – leave it there and you’ll either be considered a
spam account, or unengaged.
Set expectations with your bio - Be succinct, factual and
where possible, humorous. Bring more of yourself to the
bio than just where you work to give people an idea of what
your feed is about.
Use the Link - You’ve only got 160 characters, so give people somewhere to find out more,
like your blog or about.me page.
Brian and Marsha are two of the most engaged people I
know on Twitter and it starts with their bio
Curate a Valuable FeedTo give maximum value as a citizen of Twitter, you need to be
making your feed as rich and relevant as possible, which means you need to be always curating.
Research RemoveReview
Find quality, well followed sources who reflect your
specific or diversified
interests that you want to tweet
about
Check for consistency of
content, duplication
amongst sources, and review their bio, and follow
when appropriate
Unfollow accounts if they become of consistently less value over time,
and be conscious of the follower / following ratio
Read more on curating your feed - http://bit.ly/3stepcuration
Choose a Tone, and Be Consistent
Corporate social is governed by a tone of voice guideline that embodies the brand spirit and matches the
impression they want to leave.
Why should your personal use be any different?
REMEMBER
You’re amongst followers,
not necessarily
friends
Being genuine doesn’t mean
posting everything
on your mind
Read more about your social tone of voice: http://bit.ly/stovoice
Give More of Others Than Yourself
20% should be sharing your content, like
your latest posts
10% should be personal updates, not related to content – opinion, observation etc.
70% of your updates should be sharing content you find interesting
Read more on sharing ratios - https://blog.bufferapp.com/self-promotion-in-social-media
Give Context and Credit
Call out why you find something
interesting. Give context. Get to grips
with the MT tag if you need to alter the original tweet in any
wayAdd the handle of the content creator to credit their work
Once you’ve curated the content, you want to share it the right way. Just hitting is all well and good, but good Twitter citizenship is about recognizing the community.
Give ThanksThrough the noise, it is important to recognize when someone has found your content important enough to share or connect
with you.
Thank people for following (this was one of my favorites)
Thank people for taking the time to share
