6 Online tools anyone can use to identify their target audience

6 Online tools anyone can use to identify their target audienceAndria Kaplan, hey now! Media

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Chances are you know your target audience

Source: Shutterstock, Google Primer Remember: Customers are people, not stereotypes.

Do you know the WHY: Why they act, think, and lead their lives the way they do?

But do you Know your target audience like you know your best friend?

Think about the way they live their lives and their emotions.

Find out what they truly believe in.

Define them narrowlyPut yourself in their shoesDive DeepResearch

Lets get to know themGoogle Analytics AudienceGoogle Analytics AcquisitionsKeyword Research Facebook Business Page InsightsConsumer BarometerSubreddit Forum Search

Google Analytics audience tab

Affinity & in-market segments

Affinity identifies users in terms of lifestyle. What this helps you identify:Potential/Actual Target LocationsInterests of Target Audiences/DemographicsBreakdown of Target Audience(s)

Affinity & in-market segments

In-Market - identifies users in terms of their product-purchase interests.

Google analytics acquisitions tab

Under the Acquisitions tab, click All Traffic then Source/Medium where you will find how your customers and web traffic were referred to your site.

What this helps you identify:What websites your target audience is fromPlatforms to advertise onWhere to find potential customers

Keyword researchKeyword Research helps you find out what language(s) and terms are being used to describe your business and/or product. Conducting keyword research can assist you in writing and creating strategic content specifically designed to reach your target audience.

What this helps you identify:Popular topics for your blogIdeas for marketing collateral Easily identify blog topicsRelated markets to tap into

Facebook business page insights

What this helps you identify:Where your audience goes onlineTargeted DemographicsTypes of Engaging Content

Consumer barometerThe Consumer Barometer lets you pick and choose from an assortment of topics and questions to better understand your audience. Watch this quick video that explains the tool:

https://www.youtube.com/watch?v=m7woAXwjEgUWhat this helps you identify:Interests of your target audienceForecast trends

Subreddit forum searchSubreddits are a great place to find out what people are actually saying about a topic or brand in real time. You can research what questions people have about a product or topics and use this information to drive content and marketing initiatives.

What this helps you identifyAreas of conversationsQuestions people may have about your product or industry

Questions?

Source: winkle.eu

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