6 Mobile Marketing Mistakes

You Should Avoid

The world is now run by mobile phones. Therefore, it is essential that you alter your marketing campaigns to be compatible with mobiles. This will get you more clients and grow your business.

Here are top 6 mistakes you

should avoid if you don’t want to

lose money and prospects.

1. Walking the wrong lane

Make sure to choose the correct medium to communicate with your clients. While smartphones are very popular, the traditional mobile phones still have a larger user base. Don't depend only on apps. Use

SMS and calling services to reach them.

2. Not optimizing for tablets

Make sure that the advertisements are compatible for all devices. Keep up

with the changes so that you can deliver to all platforms, operating

systems and browsers.

3. Either Not grabbing details or

intruding too much with apps

Apps access Smartphones to provide a detailed vision on what a user may or may not be interested in. You shouldn't pester the user too much about their personal information. If it’s a must, try to get

details in multiple stages.

4. Call to action let down

Call to action is an option that lets a customer proceed with the product

purchase on the advertisement.

It shouldn't be too small which becomes invisible nor should it be

too big which overshadows the advertisement and doesn't allow users to view the services you are

offering.

5. Never Checking the analytics

Ignoring analytics is a very common mistake. Marketers often forget to check the performance stats. However, a thorough review of the mobile marketing campaigns can

help you understand the plus and minus of campaign needs.

This help in controlling the campaign and to get the best

out of it.

6. Not making your mobile presence felt

Building an app is essential but that's not what the real challenge is. The real challenge is making your app visible to potential

clients. You can do that to get existing users to rate your app.

Moreover include special offers and dedicated marketing campaigns. Plan it smartly to get the best results.

Mobile Marketing is a warzone. You need to be competitive,

focused and always on the edge. Mobiles are a sure way of getting

your business to grow but you have to always be on your toes.

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References:

6 Marketing Mistakes That Can Cost You Big Bucks – InstantShift

4 Reasons Why Your Business Needs Mobile Marketing - AceCloudHosting