6 expert predictions for 2017’s top digital marketing trends
TRANSCRIPT
6 Expert Predictions For 2017’s Top Digital Marketing
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Read on to find out the eight top trends our nine industry experts
predict we’ll see – and more importantly, how they will affect
your business.
Seamless Data-Driven Customer Experience Across Channels, Both Online And
Offline.
Sarah Leach• A shift from pure
conversion to experience driven UX
• Offline to online integration (O2O)
• Real time data will indicate propensity to purchase
Things Are About To Get Even More Personal
• Personalization helps offer the best customer experience.
• Increased adoption of personalization by the masses
• Google won’t be able to handle personalized content
Lee Colbran
Virtual Assistants Will Be The Gateway To The Internet Of Things
Ashley Hitchcock • Sites will need to optimize for the way we use virtual assistants.
• The development of suggestibility optimization.
• Businesses will need to be considering more touch points than ever before
Frictionless Mobile Experience Powered By Progressive
Technology And AMP
• The rise of progressive
web apps• A mobile-first
approach to web design.
• More e-commerce sites to adopt Accelerated Mobile Pages (AMP)
Duncan Heath
Paid Advertising Will Adapt In Line With User
Behavior
David Sewell• The rise of progressive
web apps• A mobile-first
approach to web design.
• More e-commerce sites to adopt Accelerated Mobile Pages (AMP)
Whilst Important, Automation Won’t Replace the Human
Touch In Analytics
• Clients will want to see more of our people and not just numbers.
• Anomaly detection will be increasingly important for mid-market clients
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