6 expert predictions for 2017’s top digital marketing trends

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6 Expert Predictions For 2017’s Top Digital Marketing Trends +91 9216116688 www.WebTecz.com

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Page 1: 6 Expert Predictions For 2017’s Top Digital Marketing Trends

6 Expert Predictions For 2017’s Top Digital Marketing

Trends+91 9216116688www.WebTecz.com

Page 2: 6 Expert Predictions For 2017’s Top Digital Marketing Trends

Read on to find out the eight top trends our nine industry experts

predict we’ll see – and more importantly, how they will affect

your business.

Page 3: 6 Expert Predictions For 2017’s Top Digital Marketing Trends

Seamless Data-Driven Customer Experience Across Channels, Both Online And

Offline.

Sarah Leach• A shift from pure

conversion to experience driven UX

• Offline to online integration (O2O)

• Real time data will indicate propensity to purchase

Page 4: 6 Expert Predictions For 2017’s Top Digital Marketing Trends

Things Are About To Get Even More Personal

• Personalization helps offer the best customer experience.

• Increased adoption of personalization by the masses

• Google won’t be able to handle personalized content

Lee Colbran

Page 5: 6 Expert Predictions For 2017’s Top Digital Marketing Trends

Virtual Assistants Will Be The Gateway To The Internet Of Things

Ashley Hitchcock • Sites will need to optimize for the way we use virtual assistants.

• The development of suggestibility optimization.

• Businesses will need to be considering more touch points than ever before

Page 6: 6 Expert Predictions For 2017’s Top Digital Marketing Trends

Frictionless Mobile Experience Powered By Progressive

Technology And AMP

• The rise of progressive

web apps• A mobile-first

approach to web design.

• More e-commerce sites to adopt Accelerated Mobile Pages (AMP)

Duncan Heath

Page 7: 6 Expert Predictions For 2017’s Top Digital Marketing Trends

Paid Advertising Will Adapt In Line With User

Behavior

David Sewell• The rise of progressive

web apps• A mobile-first

approach to web design.

• More e-commerce sites to adopt Accelerated Mobile Pages (AMP)

Page 8: 6 Expert Predictions For 2017’s Top Digital Marketing Trends

Whilst Important, Automation Won’t Replace the Human

Touch In Analytics

• Clients will want to see more of our people and not just numbers.

• Anomaly detection will be increasingly important for mid-market clients

Page 9: 6 Expert Predictions For 2017’s Top Digital Marketing Trends

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+91 9216116688

/WebTecz

Page 10: 6 Expert Predictions For 2017’s Top Digital Marketing Trends