PROVEUse data that supportsyour message and anyconclusions. This datashould be persuasive,believable, and includecitations to show validity.

6 EASY STEPSTO CREATE A GREAT

INFOGRAPHIC

AUDIENCEFirst, determine yourtarget audience for theinfographic. This will helpyou decide what infoshould - and should not -be included.

MESSAGEWhat do you want to say?Your infographic shouldbe relevant to youraudience, and have a clearconclusion, such as arecommendation.

CHUNKBreak up your contentinto easy-to-consumesegments, making iteasier to organize andpresent clear points.

REASSEMBLEPut your chunks of infoin a logical order andstructure that's easy foryour reader to follow.

VISUALIZEUse visual symbols,icons, and metaphors torepresent types ofinformation, offercomparisons, andexplain processes.

You can create greatinfographics too!However, before you diveinto your design, youmust plan your content.

At a recent conference,Mike Parkinson,author ofBillion Dollar Graphics,recommended thefollowing steps.

First, build a foundationfor your infographic byplanting strong seeds...

These 6 steps above were presented byMike Parkinson, author of Billion Dollar Graphics,at a recent conference.Learn more at billiondollargraphics.comand @Mike_Parkinson

P.S. During Mike's presentation, he challenged theaudience to create a rough infographic based on the6 points he presented. I was honored when he chosemine as the best, and was inspired to finish the job.- @DanGorgone