6 best practices for dynamic product ads campaigns on facebook

6 Best Practices For Dynamic Product Ads Campaigns on Facebook

Adphorus | Facebook Marketing Partner

Dynamic Product Ads (DPA) is an ad format that allows product retargeting on a cross-device level, which means you can reach people on desktop, mobile and tablet.

Conversion RateX3

CPC65% lower

Get the most out of Dynamic Product Ads

We have seen up to 3 times increase in conversion rate and 65% decrease in Cost per Conversion.

To help you get the best out of your DPA campaigns, we’ve put together the top tips and best practices!

Target visitors showing purchase intent

1

Using the events on your custom audience pixel, you can create the following audience types on Adphorus:

• Viewed but not bought

• Added to cart, but not bought

• Viewed or added to cart, but not bought

Or you can come up with your custom remarketing scenarios


Audience segmentation allows you to tailor your ads to users in different stages of the sales funnel


Custom remarketing scenarios

You can create an audience from users who:

• Changed the search criteria,

• Ranked based on specific information (such as price, date etc),

• Picked the color of the product

as they indicate further indication of purchase intent.

Target customers based on LTV

2


Give higher bids for those with a history of spending more money

• Choose custom targeting on your Product Audience

Showing your ads to a more qualified audience increases your ROI (Return on Invesment)

• For example ‘’Target users with an LTV of more than $1000, or with an average basket size of $100’’

• This will allow you to show your ad to a more qualified audience

Be careful with overlapping audiences

3


The best way to avoid:

• Exclude audiences of one campaign from the others

• Do not run all the campaigns at the same time

Overlapping audiences result in decrease in overall campaign performance

Overlapping audiences occur when your ads are competing against each other

Target your mobile users

4


• Make sure to retarget users browsing your products inside your app.

• Add mobile app events to your app to use Dynamic Products Ads for your mobile audience.

Ability to target users across device allows you to reach more potential customers

Increase conversation rate with cross device targeting

Test different bidding types

5


Performance marketers usually prefer to use CPC. You should also try oCPM and even CPM bid types to win more auctions, as long as you have a high conversion rate.

• Cost Per Click (CPC)

• Cost Per Thousand Impressions (CPM)

• Optimized CPM (oCPM)

• Cost Per Action (CPA)

Bidding types

Win more auctions

Use multi-product ads

6


Create multi-product ads showing up to 5 products in one post based on users’ previous activity on the website

Using multi-product ads increases conversion rates

Showing more products on an ad increases the chances of turning your potential customers into actual shoppers

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6 best practices for dynamic product ads campaigns on facebook

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